I am always worried when I colour my hair at home incase it has a yellow tone. The Shade is great. I bought light ash blonde and I LOVE the colour and it is so gentle on my hair doesn't feel damaged or dry from colouring. Also no yellowing at all.
AMAZING!! Well, I have to say, I am so very Impressed with the service from The Shade, but mostly the Quality of the products! Just Outstanding for all natural, no chemical smells, beautiful colours and the lovely shampoo and conditioner! You get sent everything you need from hair clips, cape, gloves plus more. WINNER!! HIGHLY RECOMMENDED! 10 STARS!!❤️
Perfect colour every time. I’ve been using the shade for about a year now and I’m really happy with the results. I feel like it is gentle on my hair and always leaves it shiny and well manageable. I love that it comes in a little packet and that I can customise when I want my next delivery. I like that it doesn't smell bad like some hair products… Read more
and as I use the semi permanent it fades nicely there’s no harsh lines across my hair so I can just top up as I need to. Since using The Shade, I haven’t gone back to the hairdresser or the dreaded box dye.
Reviews with attachments
The best way to colour hair! – The best way to colour hair! At home, with a glass of wine and movie going in the background. It was so easy, especially if you make sure your first purchase has all the required accessories. The colour aid on the website was so accurate and I ended up with the result I was after! Ps. The shampoo and conditioner is going to be added to my next cart!
The assistance I received from colourist was amazing. They helped me through all the aspects of colour correcting my hair and the results were perfect! Before and afters show how well I was able to get rid of the unwanted warmth
It’s been two weeks since I coloured my own hair using Toscano Dark Ash Brown (Duo 1) from The Shade, and I’m honestly so impressed with the results. I usually visit my favourite salon every six weeks to cover my grey regrowth, but I think they’ll be missing me because I have no plans to go back and spend a fortune. The Shade has left my hair… Read more
looking healthier, feeling softer, and in amazing condition. I’ve had so many compliments from colleagues and friends who genuinely thought I’d had it professionally done. Safe to say, I’ve found my new go-to!
I used The Shade in the colour Sicily – Medium Blonde, and I was genuinely impressed with the results. There were no harsh chemical smells, and I experienced no irritation during the application process. The colour went on easily and evenly, and my hair actually feels soft, healthy, and in great condition afterwards. Overall, I'm super impressed… Read more
with this product and would absolutely recommend it to anyone looking for a gentler at-home hair colour option
Decided to try a new colour with a 10 volume developer instead of 27. Looking for a demi/semi colour. Love it.
If you are blonde wanting actual lovely blonde do not go here. Tried two times with this company giving benefit of the doub and I am so disappointed. Even got consultant advice. This is Sorrento with Ferrera toner. No where near the colour. Spent $200. Biggest waste of money ever. Brassy, dirty blonde. Thanks a lot. Should have saved this to go to salon which i now have to do to fix.
I have bleached hair and wanted to go more of a natural colour matching my regrowth to save money. I ordered from the shade and am so happy with the result. I will definitely be purchasing again. I bought the dark ash blonde and love how healthy my hair looks and feels. My hair looks and feels like it was done in the salon at a fraction of the price. 10/10
This product does not do what it promotes. The [recommended] colour looks nothing like the pictures and nor does it cover grey hairs. I stupidly bought 3 boxes of colour and when I sent the company pictures of how bad my hair looked, they suggested I spend more money on their products to fix it. I requested a refund and was ignored and then blocked on social media.
The Shade items arrived super quickly by post. I got a complimentary colour mixing bowl, brush, apron and hair clips. It all felt very professional. Came with instructions on how to part hair for colouring. I ordered two different hair colours from The Shade. The one I used first (a level 7) was wrong for my pre-bleached/overly damaged hair, so I… Read more
didn’t have a great result. It was murky. But that was my own fault- I didn’t research enough about how to colour over my blonde. My hair actually felt and smelled great after using the colour products, regardless. And the free hair repair mask that they put in the colouring kit is INCREDIBLE for restoring moisture and shine. I did a second round of colour on with a level 6 base instead of a level 7, and it worked an absolute treat. I got the extra colour tube as I have thick hair, so I had enough product to saturate my whole head of hair (love this option). Went and got a hair cut to get rid of my frizzy dry ends afterwards. I love the colour result. Would definitely use it again.
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- +2
Rubbish customer service. I received my product and have a question before I use it. I have sent 6 messages via email, their website and socials ... all ignored. I have attached all the emails I sent. This doesn't include the 2 messages sent via their website. The IG message. I wasn't able to screenshot the FB message because they have seen it but… Read more
deleted it. Very strange way to run a business. I just have a simple question about how to use the product but they would rather have terrible reviews and disputes with banks than just answer the question.
Have been forced to lodge a dispute with my bank so I can get my money back. I don't recommend this business... if you need help using a product you won't get it.
I highly recommend The Shade hair for colouring and hair care. I have had pretty much every hair colour you could think of in my hair over the years. For the past 10 years I have had black which I have never been happy with but didn’t want to risk bleaching to bring it to brown as I presumed my hair would not cope with the bleaching. Camilla… Read more
from The Shade guided me through the whole process and my hair is not not black but a beautiful and shiny healthy brown. I am so amazed, shocked and happy I can’t believe I did it and my hair is looking healthy
I just wanted to say how amazing this product is I can't remember the last time I had full coverage, and such a beautiful shade. It's amazing!!!! It's shining and healthy again Thank you Tammy. Also I did the color strip (in the middle picture) alone this made such a difference
Latest follow-ups
Terrible experience with the second order. The Shade customer service lied to American Express about me not using the hair dye correctly. This was my second time ordering hair dye from The Shade. My first order was fine however the second was a… Read more
new colour that did not work. I immediately sent photographs to The Shade showing them the outcome which non existent. I told them that the colour they sent through did not have any pigment and didn't even dye my skin which is quite normal when using a hair colour. They told me to return the unused products at my expense to which I responded with a request for postage as their product was faulty. I am still waiting for a response! I contacted my credit card dealer AMEX and told them about the issues. I received written notification from AMEX from The Shade to say I did not used the dye correctly which is a lie. Very disappointed with the lack of customer service. Buyers Beware! Purchasing a product that only works now and again is not good enough. Hair dye is supposed to dye your hair not wash through. Unethical and immoral behaviour from an Australian company.
Follow-up · The first colour was a combination of two colours suggested by The Shade. The developer used was the one recommended and supplied by The Shade. I changed colours as the original dye still came out brassy (you can see this in the photographs I posted) and I wanted more ash. The second colour was a new colour they were promoting - Intense Light… Read more
- +1
Omg its high end kinda product with all the packaging and things included with it wen u buy for the 1st time. Conditioner smells awesum. Its got some light rose aroma to it. I just loved it. The only rhing i found weird was the content in the… Read more
shampoo packet was like a conditioner and vice versa. So am not sure if there was a problem with packaging. Anywayz........ hence no 5 stars. Othese i would hav gvn 5 star for it.
Follow-up · Scent of wat???? Yes well packaged product. Very easy to use. Colour supposed to remain for many washes as advertised. It didnt.
I had high hopes to try this product. I had dark blonde hair and I ordered an ash dark blonde colour. My roots turned red. I contacted the company and showed photos and said my hair went red… I questioned how this happen? They said we recommend an… Read more
ash light brown and they gave it to me at 50% discount plus postage again. I used the product hoping it would fix the problem but now my hair is dark and even more red throughout. I contacted them again for at least my money back and how I can fix this… not that I’d trust anything they said now but. I bought and coloured my hair twice in two weeks on their recommendations by “professionals” and now my hair is ruined. They said according to their terms and conditions they don’t refund just because you don’t like the result. It’s not that I don’t like it, it’s not what I wanted/ordered. I sent them proof of my before and afters. It’s going to cost me $$$ to fix this now at a proper salon. I’m so disappointed and upset.
Follow-up · Customer service was horrible. Had to pay a salon $600 to fix my hair. Please don’t support this brand.
Positive reviews
Love The Shade. The colour consultant was excellent, even after I kept having further questions. The end result has blended seamlessly and my hair is a lot softer with this good quality dye.
Very happy with my purchase. The colour guide was useful. The instructions and products with the colour itself were useful and very happy with the result! A few grey hairs to cover- and this was mostly done with the demi permanent. Looks natural.
The shade is amazing, and I can't recommend it enough. The colour is perfect, and the subscription is exactly what I was looking for. It's an excellent product, and I've been so happy since joining. I've received so many compliments on my colour. Not only has it saved me time, but it's also saved me money. I'm a very happy customer!
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Negative reviews
If I could give a 0 I would. This is supposed to be designed for sensitive skin and people that are prone to allergic reactions. I tried it and almost ended up in the emergency room. I had a severe allergic reaction that made my head swell up, got skin reactions that turned red and blotchy and made my left eye swollen and close up. So thanks for almost sending me to the hospital.
If you’re looking to use the hair colour remover from ‘the shade’, I wouldn’t recommend! Doesn’t really do anything. I did 2 applications and only took a little from my ends and nothing from my mid lengths. Waste of my time and money
Would not recommend. Contacted The Shade colourist (Camilla) via their website, with questions about what colour I should choose from the range. Provided pics of my hair and my goal colour. Gave plenty of background info. Received a reply which asked me no questions but gave me links to all their products and recommended a colour duo (meaning I… Read more
should buy 2 colours and use both). Made sense to me, so I did so. The resulting colour was much darker than the goal pic and nothing like it in tone. Panicked, I emailed her back with pics of my result and asked what I could do to fade the colour quickly. Heard nothing for 2 days. In the meantime I spent those 2 days and researched myself. I managed to fade it down to a more reasonable colour, thankfully with no damage to my hair. When I finally heard back from her she asked if my hair was porous, fine or curly - which it was, and the 'fine and curly' could be seen in the initial pics I sent. She blamed the darker colour on all of these things, but never once asked me if my hair was any of these things before recommending a colour. Have had several interactions with her now, all unsatisfactory - she wants me to spend more money on their products to fix it but will not offer a discount for insufficient/incorrect advice given at the start of the process. I will not use them again and warn everyone else not to also. They do not care about user experience and customer service is shockingly bad. I'm trying a different company next time and hoping for a better outcome.
Recent reviews
I nervous about trying a new shade after years of bleach damage, but this completely exceeded my expectations. Brown dyes usually looked flat and artificial on my hair, but this gave me beautiful, natural-looking multidimensional colour. It covered my regrowth perfectly while blending seamlessly with my ends. I opted for Demi permanent. The top… Read more
three things I noticed about the shade that beats the competition 1) Way less chemical and overwhelming smell of mixture 2) the oil barrier is a perfect addition to the kit and really does work. Zero staining, anywhere. 3) The pomegranate conditioner is lovely and has a smell like nothing I have experienced in the shower before!
I wish I'd found The Shade years ago, because I would have avoided a hair catastrophe, which is the only reason I looked online for hair colouring options, other than box kits from the chemist. I have short hair, highly damaged, and have been using The Shade for around 7 months. I've never had grey hair, because my hair skipped that stage and went… Read more
straight to white. I've had fun trying many of the gorgeous colours, without causing extra damage to my hair. My hair is now in better condition than it's been for many years, and it's shiny. I've experimented with the 20 and 27 volume developers. For my hair, they both provide total coverage for a mass of white roots. The biggest surprise is the lack of fading. None. The colour holds in the lengths. No need to constantly add colour to highly processed hair, a perennial problem with box dyes. Now that I've settled on the best shade for me, I only need to touch up the roots, which I can do frequently without concern about causing damage. The Shade rescued me from the endless trauma of box dyes and bad hair.
Been suffering with allergies since my menopause and hadn’t been able to colour my hair. Until I found The Shade Fantastic colour, no allergies and leaves my hair soft. Recommended
Love the shade! The colour is long lasting, I ordered the Light Ash Brown colour and I'm very happy with the result! It doesn't go brassy like a lot of the other dyes I have used in the past!
Pleasantly surprised by this product. I have naturally dark hair but going grey on top along the parting. I have always gone to a salon that offers Davines products (Italian) and have a demi colour as I prefer the way the demi colour fades without leaving a strong demarcation line. I thought I would give The Shade a go as I noticed that they offer… Read more
a demi option. I bought the Montecristo Light Ash Brown. I have long hair so received two tubes and two sachets. I only used one of each as I'm really only focusing on my roots and then I blend it through the lengths. I am very impressed with the colour and how it makes my hair feel. I think it looks just as good as if I went to the salon and paid nearly $200! I will definitely continue to use this product and have recommended The Shade to my friends.
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Hi Nic, I'm very sorry you had an allergic reaction. … Read more