Pet Food

I have a very fussy Staffi with a sensitive tummy ,and she loves this food and looks happier and her stools have become solid again Show details

Winnie likes all the meals, but at the moment he is a bit picky and I need to add some chicken or beef to get him to eat. This usually passes and he eats all the Lyka.

Very good product for our German Shepherd puppy. Might be a little bit more expensive than other brands, however, definitely get your money’s worth all round just a great product Show details

I wanted to find a biscuit treat for my 7 month old cavoodle and these just fit the bill. She absolutely adores them and thankfully no side effects.… Read more

She has one a day and her little teeth are loving the crunch. Great packaging and a good price for the size of the packet. Also, love the 50% donation to help save rescue dogs. What a wonderful incentive!! Highly recommend.

My two fussy cats love these treats sprinkled over some good quality biscuits. What a fabulous healthy addition to their diet.

This was one of her favourite wet foods. She hates almost every other wet food. Is it actually discontinued? Pls bring back

UPDATE: 9 April 2026 Attached My Visual Case Analysis - The Ongoing Battle and further images. ​UPDATE: 2 APRIL 2026 Ellie's Skin is begining to… Read more

show signs of improvements with surgery booked for further investigations next month.

UPDATE: 28 FEBRUARY 2026

Its the first goodlooking stool in over a year and my releif at this point is beyond words (Image attached): For the first time in over 12 months, Ellie’s faeces are normal. No blood. No runny mess. No pain. Since stopping Ivory Coat just days ago, the "mystery" illness that haunted us for over a year has vanished. I feel like a "bad mum" for trusting this brand for 10 years, but the truth is, the food was the primary cause of her harm.

​THE COST OF TRUST: Since January 2025, I have endured: ​• An exhorberant anount in vet bills for specialists and endless testing. ​• A year of chronic vomiting, bloody stools, and incontinence. • Antibiotics for her swollen Anus that was excreting pus ​• Up to 4 baths a day to keep her clean and comfortable whereby I needed to make 100% cotton diapers. ​

THE COMPANY’S RESPONSE: Ivory Coat replied with a generic template. They offered a "veterinary nurse" chat, but a DM cannot fix a year of trauma or the fact that their "recipe adjustments" are making pets deathly ill.

​WARNING: Ivory Coat is NOT the high-quality brand it was a decade ago. Since The Real Pet Food Co. took over and moved production to Dubbo, the quality has declined significantly. Don't wait a year as I did—if your pet is sick, change the food. It saved my girl’s life.

WARNING: Life - Threatening Health Issues – Undisclosed Ingredient Changes ​ Please be warned: Ivory Coat is no longer the high-quality product it was 10 years ago. Following the brand’s acquisition by The Real Pet Food Co and their 2022 move to a new manufacturing facility in Dubbo, the recipes were significantly altered.

While the company admits to "recipe adjustments," many pet parents believe that unhealthy, toxic ingredients are being used that are not properly disclosed on the packaging. ​I do not understand how retailers in Australia continue to stock these products without notifying customers of the documented risks.

The health implications for your beloved pooch or cat can be life-threatening. You can view the extensive history of these issues via the Australian Pet Owners Group (APOG) issue log: https://www.apog.com.au/recall-issue-log/ivory-coat/.

​My personal experience has been devastating. Since the change of ownership, Ellie, my toy poodle has been suffering from: Severe fevers, Inconsistent vomiting, Chronic diarrhoea and blood in stools alongside five months of Incontinence, rashes, allergies and more. ​ My pooch has been in so much discomfort, in and out of hospitals, requiring numerous specialists, endless tests, and up to four baths per day and all since the beginning of January 2025. Until this post I could not pinpoint what was occurring nor could our team of Drs, who've all undergone their utmost to have Ellie as comfortable as we could in her time of need, the bills reign in.

It is heartbreaking that a company is allowed to operate in such a way here in Australia all the while pets suffer. If Australia had a governing body, to regulate pet food we Aussies would not need to see our pets suffer.

Please note: Without a governing body here in Australia to regulate our beloved pets food, who can we trust, who has our pets best interests at heart and why isn't the government implementing change when it's companies such as this one whom will standadise responses given they are not the ones forking out the dollars to save my best friend and nor do I feel they care, if they did they'd start implementing change like many other start up dog food companies are, now they care so please do your own research for peace of mind and clarity. My experience is unfortunately backed by hundreds of similar reports on consumer sites—do not risk your pet’s life on this once-trusted brand.

My senior Maltese dog scratches at the pantry every morning for his two Vitapet chicken or duck sticks, which he absolutely loves. Try to buy the economy pack when on special because I find they are a bit expensive. Show details

Absolutely devastated this line has been discontinued! Our 11yr old pooch inhales it, at the sound of packaging being opened he is like a puppy n… Read more

cannot wait to perform his handshakes and devour licking his bowl clean. Please reconsider keeping this product in our supermarket refrigerators, our dog loves it, his gut is the healthiest it has ever been, farmers Market you gave our old boy a new lease on life

If there was a '0' for this product - I'd be giving it. About $5.40 at Coles/Woolies for a 1.4kg roll. What the heck is up with all the oil leaking… Read more

out of it!! Once opened it is only possible to keep it in the fridge cleanly, if it is sitting in a container with a lid - cutting it or leaving it in the fridge without a container means you'll find 'Mount Oil Leak' the next morning - and it is quite disgusting and makes me feel sick - looking at all the oil leaking from it. Of course, all of these rolls must have a lid or a glad wrap or alfoil top with rubber band on the top. Will never, ever give these rolls to any of my digs again - yuk!! My husband adds - you should see what comes out the next morning on his walk - it's a major 'squeeze cheese event' - Ergh!! (We threw it in the bin after one meal).

I was feeding my labrador baby, kangaroo food and chicken alternatively., plus tip bits from our meals she kept putting on and off weight,… Read more

continually had ear infections, itchy chin and paws with rash and blocked anal glands. I contacted stay loyal I came across on Facebook she has been on this dry food for nearly 2 months now, took her to vet for usual checkout ears have cleared up, no itch or rash and anal glands clean touch wood she stays this way and she is so much more happier and bossy again. thank you thank you thank you so much stay loyal

Our two cats have grown up using the Applaws products and they always run and fight over who gets the first bite. Ginger loves the Applaws treats and… Read more

would literally swallow them whole if we turn our back for a second. Whereas Genie would steal the whole pouch and run under the bed to eat it.

I don’t know what makes them this irresistible but just make sure not to leave them lying around or you could be confused as we were.

I have purchased a few of these packs and the treats are full of small sharp particles. I think they are bone fragments which can be VERY DANGEROUS. I would not buy these ever again!

Both my girls, 6 and 8yo, dont like these due to the biscuit itself being so hard to bite through. We usually steer towards Purina One Senior… Read more

Biscuits or the Optimum Fur Ball Biscuits, both are thinner and less effort to break through. Personal opinion, the bsicuits dont seem to have any negative impact on the girls.

My dog loves this! – My dog really enjoyed this dog food. My dog tried both the beef and chicken. I really loved that this food doesn't have any artificial colours,… Read more

flavours or preservatives. He is happy and cannot wait for dinnertime each night. I highly recommend this product. I was gifted a product sample to trial and review.

The joys of Christmas – Both my dogs love the duck tenders. I use them as treats in training as well as adding them to their Kongs together with mashed veges when I’m… Read more

going out. They especially love their additional Santa gift from you a beautiful Christmas Elf Droolly Dog. So Thankyou from Murphy & Sophie

My dogs, three Kelpies are absolutely thriving on it, glossy coats, bright eyes, no more stinkies, less poo to pick up. Easy to prepare and no having to carry heavy bags from the car into house. Show details

I adopted my dog at 8 weeks and couldn’t understand why he would refuse to eat and was so itchy. At one point he was having a cytopoint injection… Read more

every 3 weeks at quadruple the advised dosage just to stop him scratching himself to the point of bleeding. The vet insisted it was probably grass allergies but Im so glad I got his fur tested and found out he was sensitive to nearly all food items - not grass at all! We have tried a few single protein diets over his 4 years of life but I have just started him on the Billy + Margot insect protein diet for the first time… heabsolutely loves it! He requesting to be fed via his “food” button. If you never had a dog refusing to eat, you probably won’t understand… but it is so nice to see him finally, truly enjoying his food. He might even have to go on a diet to stop him getting fat!

Would give ZERO stars if I could!! I have bought this product in bulk for years and bought 6 rolls recently, 3 from Coles and 3 from Woolworths - and… Read more

ALL 6 were in date and total and utter pig slop!!! Couldn't even cut one of the rolls as they literally were slush in my hands and fell into blobs of goo as soon as I tried to pick each one up! Absolutely gross and as I said, pig slop and not fit to feed my dogs! And not cheap at the cost per roll now! Obviously the recipe has been changed to scrimp on costs. Well here's some feedback for the company - being cheap on the product manufacturing cost has made your product inferrior and not worthy of claiming it's VIP status! It deserves to be in a pig trough not in supermarkets being sold for dogs!! Put back whatever ingredient you have taken out to try to save money. And don't try to say that nothing has changed because it obviously has. I used to easily slice these rolls but no hope of doing that now! I will never buy this crap ever again and will be posting this on all social media platforms so people are aware of what you are selling.

I have been feeding my dogs the sensitive skin range for a few years now as my dog has allergies to chicken, the last few months her skin issues have… Read more

flared right up again! Nothing in our home or yard has changed and I’ve done an elimination process to see what could be causing her skin issues and it seems to be the sensitive skin food! Have ingredients changed recently? The consistency has definitely changed as has the smell

I used to buy this product all the time as my cats loved it but now it is dry and you can see the recipe has changed and they won't eat it anymore. I tried it with my dogs but they won't touch it either. Tried cooking it but no. Show details

I am so happy with the salmon and sardine dry food. I have a Bernese Mountain dog and she absolutely loves it in preference to what she was on… Read more

before. I love the fact that it is good for gut and bone health and since switching her over there have been no loose poos. Being able to support an Australian company is an added bonus.

bella says my friend percy mummas daughters cat now comes into my place and loves to eat my fancy feast gravy lovers Show details

Would recommend – My 19 year old cat died earlier this year. She was healthy, active and happy right up to the day she died, the vet said she'd had a stroke and could… Read more

no longer move. Thing is .. she had never in her life had dental cleaning or surgery. Each time she went for her vaccinations and checkup they looked at her teeth and gums and said they were amazingly clean and healthy. She was fed daily (along with a choice wet food) on Hills Dental dry food for cats, and loved it. My other two cats have the same diet, one with healthy teeth and gums, and one with a little tartar which we're keeping an eye on. I mix them with the hairball variety .

Long story short.. my girl has had digestive issues since she was born (she is now 6) I was told to consider her quality of life and told to make a… Read more

horrible choice, but we persevered in search of grain free diets and after years on Hill's Prescription Diet D/D (it was discontinued last year) I found this amazing bag! She's tried everything and had a horrible start to life, after the discontinuation of Hill's I feared the worst, but she has happily eaten this food every day, twice a day with 0 problems! (No wet food) She also has an allergy to chicken and 0 teeth, so the size of kibble is perfect! All my other cats love it and some of them are fussy AF! Please don't ever discontinue!! :'(

My dog has been on this for years and has been great! Fantastic value for money for the quality of food you get. I was surprised that I could buy this at my local Woolworths & Coles stores. Show details

My cats can be fussy with tinned food and might eat something once then refuse it later. They seemed to love this pate, ate it enthusiastically every… Read more

time. I was surprised as they didn't previously like pate formulations but this was a winner. Would buy again.

Our cats Pipsqueak and Vanjie love it! Pipsqueak couldn't wait to try it, she broke into the bag by biting a hole. I hope future bags are Pipsqueak proof. The cats rate the food 10/10. The bag vs Pipsqueak is 0 to 1.

No smelly poo – My kittens love this it’s convenient as it is available at supermarkets pretty good quality for supermarkets band it would be more beneficial if I could buy in bulk it only comes in one size and when you have several kittens it does go far enough Show details

My dog is 13 fit and healthy since he has changed to prime 100 no issues with his stomach amazing product 100 percent recomend it cheers Sue Show details