Pet Products

I have a very fussy Staffi with a sensitive tummy ,and she loves this food and looks happier and her stools have become solid again Show details

Winnie likes all the meals, but at the moment he is a bit picky and I need to add some chicken or beef to get him to eat. This usually passes and he eats all the Lyka.

Very good product for our German Shepherd puppy. Might be a little bit more expensive than other brands, however, definitely get your money’s worth all round just a great product Show details

I wanted to find a biscuit treat for my 7 month old cavoodle and these just fit the bill. She absolutely adores them and thankfully no side effects.… Read more

She has one a day and her little teeth are loving the crunch. Great packaging and a good price for the size of the packet. Also, love the 50% donation to help save rescue dogs. What a wonderful incentive!! Highly recommend.

My two fussy cats love these treats sprinkled over some good quality biscuits. What a fabulous healthy addition to their diet.

This was one of her favourite wet foods. She hates almost every other wet food. Is it actually discontinued? Pls bring back

UPDATE: 9 April 2026 Attached My Visual Case Analysis - The Ongoing Battle and further images. ​UPDATE: 2 APRIL 2026 Ellie's Skin is begining to… Read more

show signs of improvements with surgery booked for further investigations next month.

UPDATE: 28 FEBRUARY 2026

Its the first goodlooking stool in over a year and my releif at this point is beyond words (Image attached): For the first time in over 12 months, Ellie’s faeces are normal. No blood. No runny mess. No pain. Since stopping Ivory Coat just days ago, the "mystery" illness that haunted us for over a year has vanished. I feel like a "bad mum" for trusting this brand for 10 years, but the truth is, the food was the primary cause of her harm.

​THE COST OF TRUST: Since January 2025, I have endured: ​• An exhorberant anount in vet bills for specialists and endless testing. ​• A year of chronic vomiting, bloody stools, and incontinence. • Antibiotics for her swollen Anus that was excreting pus ​• Up to 4 baths a day to keep her clean and comfortable whereby I needed to make 100% cotton diapers. ​

THE COMPANY’S RESPONSE: Ivory Coat replied with a generic template. They offered a "veterinary nurse" chat, but a DM cannot fix a year of trauma or the fact that their "recipe adjustments" are making pets deathly ill.

​WARNING: Ivory Coat is NOT the high-quality brand it was a decade ago. Since The Real Pet Food Co. took over and moved production to Dubbo, the quality has declined significantly. Don't wait a year as I did—if your pet is sick, change the food. It saved my girl’s life.

WARNING: Life - Threatening Health Issues – Undisclosed Ingredient Changes ​ Please be warned: Ivory Coat is no longer the high-quality product it was 10 years ago. Following the brand’s acquisition by The Real Pet Food Co and their 2022 move to a new manufacturing facility in Dubbo, the recipes were significantly altered.

While the company admits to "recipe adjustments," many pet parents believe that unhealthy, toxic ingredients are being used that are not properly disclosed on the packaging. ​I do not understand how retailers in Australia continue to stock these products without notifying customers of the documented risks.

The health implications for your beloved pooch or cat can be life-threatening. You can view the extensive history of these issues via the Australian Pet Owners Group (APOG) issue log: https://www.apog.com.au/recall-issue-log/ivory-coat/.

​My personal experience has been devastating. Since the change of ownership, Ellie, my toy poodle has been suffering from: Severe fevers, Inconsistent vomiting, Chronic diarrhoea and blood in stools alongside five months of Incontinence, rashes, allergies and more. ​ My pooch has been in so much discomfort, in and out of hospitals, requiring numerous specialists, endless tests, and up to four baths per day and all since the beginning of January 2025. Until this post I could not pinpoint what was occurring nor could our team of Drs, who've all undergone their utmost to have Ellie as comfortable as we could in her time of need, the bills reign in.

It is heartbreaking that a company is allowed to operate in such a way here in Australia all the while pets suffer. If Australia had a governing body, to regulate pet food we Aussies would not need to see our pets suffer.

Please note: Without a governing body here in Australia to regulate our beloved pets food, who can we trust, who has our pets best interests at heart and why isn't the government implementing change when it's companies such as this one whom will standadise responses given they are not the ones forking out the dollars to save my best friend and nor do I feel they care, if they did they'd start implementing change like many other start up dog food companies are, now they care so please do your own research for peace of mind and clarity. My experience is unfortunately backed by hundreds of similar reports on consumer sites—do not risk your pet’s life on this once-trusted brand.

My senior Maltese dog scratches at the pantry every morning for his two Vitapet chicken or duck sticks, which he absolutely loves. Try to buy the economy pack when on special because I find they are a bit expensive. Show details

Absolutely devastated this line has been discontinued! Our 11yr old pooch inhales it, at the sound of packaging being opened he is like a puppy n… Read more

cannot wait to perform his handshakes and devour licking his bowl clean. Please reconsider keeping this product in our supermarket refrigerators, our dog loves it, his gut is the healthiest it has ever been, farmers Market you gave our old boy a new lease on life

If there was a '0' for this product - I'd be giving it. About $5.40 at Coles/Woolies for a 1.4kg roll. What the heck is up with all the oil leaking… Read more

out of it!! Once opened it is only possible to keep it in the fridge cleanly, if it is sitting in a container with a lid - cutting it or leaving it in the fridge without a container means you'll find 'Mount Oil Leak' the next morning - and it is quite disgusting and makes me feel sick - looking at all the oil leaking from it. Of course, all of these rolls must have a lid or a glad wrap or alfoil top with rubber band on the top. Will never, ever give these rolls to any of my digs again - yuk!! My husband adds - you should see what comes out the next morning on his walk - it's a major 'squeeze cheese event' - Ergh!! (We threw it in the bin after one meal).

Chrome surface with text fell off in a month. NOTHING ENGRAVED – I ordered an engraved tag for my puppy in October 2024. I was surprised and disappointed when I noticed that less than a month later, the "engraved"… Read more

side has completely disintegrated. The metal underneath has NO engraving. The text i requested were just printed on something shiny, a "chrome"-like surfance that was put on the metal tag. That surface has partly peeled and fallen off. What remains is bubbled up, and looks like it will fall off soon too. (See photo)

The metal underneath has NO engraving. Nothing is engraved.

I have had previous dog tags of the same style last for years for other dogs with no sign of any wear, and no deterioration. My previous dogs frequently swam in the ocean. This defective tag went just once briefly into the water when we took the pup to the beach.

I have requested a refund. I sent 3 photos showing the bubbled chrome and areas where the chrome has that has come off completely. (And proof of purchase to Product Review.) I chose this company because of the previous good reviews. I wonder what is going on.(?!?) I cannot recommend Pet-Tags.

Absolutely perfect for that inside cat, they both love it Show details

I was feeding my labrador baby, kangaroo food and chicken alternatively., plus tip bits from our meals she kept putting on and off weight,… Read more

continually had ear infections, itchy chin and paws with rash and blocked anal glands. I contacted stay loyal I came across on Facebook she has been on this dry food for nearly 2 months now, took her to vet for usual checkout ears have cleared up, no itch or rash and anal glands clean touch wood she stays this way and she is so much more happier and bossy again. thank you thank you thank you so much stay loyal

Our two cats have grown up using the Applaws products and they always run and fight over who gets the first bite. Ginger loves the Applaws treats and… Read more

would literally swallow them whole if we turn our back for a second. Whereas Genie would steal the whole pouch and run under the bed to eat it.

I don’t know what makes them this irresistible but just make sure not to leave them lying around or you could be confused as we were.

Both my girls, 6 and 8yo, dont like these due to the biscuit itself being so hard to bite through. We usually steer towards Purina One Senior… Read more

Biscuits or the Optimum Fur Ball Biscuits, both are thinner and less effort to break through. Personal opinion, the bsicuits dont seem to have any negative impact on the girls.

I have purchased a few of these packs and the treats are full of small sharp particles. I think they are bone fragments which can be VERY DANGEROUS. I would not buy these ever again!

Fantastic products! Bought ours last Dec and whilst it looks awesome and the original grass is still looking great 3 months on, our lovely little… Read more

Lumi (cavoodle) hasn't shed a drop of anything yet. She's been on it plenty of times and had a good sniff etc. We've used/placed smells from her own wees and poos etc. Tried all the tricks from the tips section of this site. Just wondering if anybody else has had any similar struggles??

Our dogs beds are covered in mould after just 4 months of use. I wash the covers weekly alongside the mattress protector and put the beds in the sun… Read more

to air, yet still have this problem? The first bed we bought from them a few years ago does not have this issue, however the last three have. It’s extremely frustrating. Given the price of these beds, I would not recommend. Our dogs love these beds however I think we will stick to the Barney Bed from now on as I have never had this issue with this brand. It’s worth spending the extra $$.

It’s great, does exactly what we need Litter gets kicked out but that’s a kitten problem haha Litter doesn’t produce dust Easy to dispose and replace The litter does absorb odours Show details

My dog loves this! – My dog really enjoyed this dog food. My dog tried both the beef and chicken. I really loved that this food doesn't have any artificial colours,… Read more

flavours or preservatives. He is happy and cannot wait for dinnertime each night. I highly recommend this product. I was gifted a product sample to trial and review.

The joys of Christmas – Both my dogs love the duck tenders. I use them as treats in training as well as adding them to their Kongs together with mashed veges when I’m… Read more

going out. They especially love their additional Santa gift from you a beautiful Christmas Elf Droolly Dog. So Thankyou from Murphy & Sophie

My dogs, three Kelpies are absolutely thriving on it, glossy coats, bright eyes, no more stinkies, less poo to pick up. Easy to prepare and no having to carry heavy bags from the car into house. Show details

My litter tray has never smelled so bad. It is absolutely putrid to the point that I’m throwing away the rest of the 3 bags I bought rather than use… Read more

it. I use a different one of their litters normally but it was out of stock so I grabbed this one instead. Never again. This litter stinks as soon as the cat urinates on it

New Zealand is on the list, why not australia? – Australia is not on the list to purchase, how do I order

I found it heavy and bulky. I also found it too tall for my French Bulldog. He would get up with his front paws on it but not all the way on top… Read more

because it’s too high. The anti dig protection grid is great though. I probably wouldn’t purchase again. The bottom of the tray had draining crevices but they can’t be easily wiped, so the dog pee still smells. I had to replace mine and found the Repco drip tray and grass from Bunnings is not as high and approximately the same size for $85.

I adopted my dog at 8 weeks and couldn’t understand why he would refuse to eat and was so itchy. At one point he was having a cytopoint injection… Read more

every 3 weeks at quadruple the advised dosage just to stop him scratching himself to the point of bleeding. The vet insisted it was probably grass allergies but Im so glad I got his fur tested and found out he was sensitive to nearly all food items - not grass at all! We have tried a few single protein diets over his 4 years of life but I have just started him on the Billy + Margot insect protein diet for the first time… heabsolutely loves it! He requesting to be fed via his “food” button. If you never had a dog refusing to eat, you probably won’t understand… but it is so nice to see him finally, truly enjoying his food. He might even have to go on a diet to stop him getting fat!

Turns into a gloopy gummy mess that sticks to everything, near impossible to scoop out of the litter tray let alone getting it unstuck from the… Read more

litter scoop afterwards! How is this supposed to make cleaning easier if it disintegrates into glue when soiled?

Why have they discontinued this product – Why have they discontinued this product ... this was hands down the best and only clumping litter that actually worked properly. We have 3 cays, this was the ONLY litter that would keep the litter tray fresh and clean. Show details

Would give ZERO stars if I could!! I have bought this product in bulk for years and bought 6 rolls recently, 3 from Coles and 3 from Woolworths - and… Read more

ALL 6 were in date and total and utter pig slop!!! Couldn't even cut one of the rolls as they literally were slush in my hands and fell into blobs of goo as soon as I tried to pick each one up! Absolutely gross and as I said, pig slop and not fit to feed my dogs! And not cheap at the cost per roll now! Obviously the recipe has been changed to scrimp on costs. Well here's some feedback for the company - being cheap on the product manufacturing cost has made your product inferrior and not worthy of claiming it's VIP status! It deserves to be in a pig trough not in supermarkets being sold for dogs!! Put back whatever ingredient you have taken out to try to save money. And don't try to say that nothing has changed because it obviously has. I used to easily slice these rolls but no hope of doing that now! I will never buy this crap ever again and will be posting this on all social media platforms so people are aware of what you are selling.

My cat likes it! The clumps are firm and don't stick to the bottom, also I feel like my nose has been saved! Show details