523 reviews
This conference was like no one other I have attended. My mind just blew out. I’m so grateful I allow myself to commit the last three of my life to build my empire, and must importantly so blessed to have such an incredible human beings like Aaron and team. Thank you thank you thank you
Incredible experience and value, amazing four days of information, insight, connection. Aaron and his team create a truly wonderful energy and experience. Life changing!
I appreciate you for giving yourself the obligation to teach us. Because I have been in business as 1 for 4 years and I have reinvented myself and what I know about business in 4 days. So thank-you, this is first of many empires. 1 2 3 YES!!!!!
Reviews with attachments
So much value Aaron i think it was like 1 : 100 for me. Probably one of the best courses I have ever done and I h

- +3
* Day 2- walked out to foyer to see eldest son in tears * 25 yrs old- 1 failed business left with big debt * was now in a J.O.B crushing his soul with no way to pay debt easily * Day 2 & 3 Empire he'd made 4 deals with his new venture. The tears I saw were happy tears * Day 4 he walked in with a suit jacket on * I came with my partner, my 2… Read more
sons and my niece - all of them walked out so inspired and transformed * 17 year old about to crap school off (Y12) so he can fly * Me? I've been grinding since joining platinum last year * Crapped off for not leveraging it as much as I could have * Applying for EC with partner when back from O/S * Thanks Aaron x
I am an empire family member for life I’ll be back to continue to grow and develop with you. Thank you
Thank you for changing my life in the 4 days… looking forward to working with you from here on
Absolute mind blowing!! My mate was trying to get me into it but I could never understand why he was so excited about this and how badly he wanted to become and entrepreneur. After a couple of invitations I was finally able to make it, and I cannot describe how good this was. Now trying to explain to my partner is soo hard, because she will… Read more
eventually have to come over and see it for herself.
I’ve had a business in the past and my partners were stealing from me, so I sold it off and came to Australia on the search for a better life.
Currently working as an Operations Managers and I cannot describe how much this experience has opened my mind!!! I want to do so much more, be so much more!!
Thank you, Aaron. I’ll see you soon.
It's all in the video and I've already been on my phone too long.
CONVICTION TO MY PURPOSE The 2nd empire sinks in better than the 1st one as my journey has changed. Thank you!
The most intense and fulfilling days ever. The knowledge and insight will most definitely change my life, regardless of where it takes me. I certainly will never be the same. Thank you Vasco, eFoilgc
The event has been a big mind shift for me, and a one plan to success was also shown.
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If you’re ready to make a change for generational wealth, then this is for you! In my opinion I guarantee you get more out of these four days then you do any degree at uni any work experience or life coaching with business.
Its been a great experience opening my mind with better processes and ideas.


- +6
Insane. In four days every doubt I had that I would ever be one of “those” people were gone. Made incredible networks and already have likely partners in a start up.
Love it very much This is the start of my new life
Deal Mastery is an amazing course. Aaron, James and the coaching team are amazing. You can gain so much by attending these seminars.
Excellent course. A lot was covered. Aaron is very generous with his information, also disciplined and structured. It will take me a few more days of revising to full understand, but he is very logical in approach so easy to follow. The right mindset is an important foundational step in his teaching and the importance of getting out of my own way. Lucky to be part of this education
Latest follow-ups
I have really enjoyed this leadership mastery. This is going to set me up for when I acquire my first business.
Follow-up · I have now acquired my first business. With all teaching / knowledge I a reserving it has made the process so much easier to follow through
In-depth reviews
Hi Aaron, Thank you for today's event. It was inspiring and gave me a fresh perspective on building a business with bigger vision and stronger systems. Come out from my comfort zone. I'm the Founder of GSTI International Education & Immersion Programs, connecting schools with international education experiences in Australia. As I listened for 4… Read more
days , I could see opportunities not only for my own business growth but also for potential collaboration and partnership.
I'd love to explore whether there is an opportunity for GSTI to become a partner in Indonesia, particularly to introduce YOUNG entrepreneurship education to senior high school students, school leaders, and entrepreneurs with your Global Youth Summit. Remember, Indonesian population 288 Millian, around 12-13 Million my segment market year 10 - 12 .
As you always say, "We get what we get, and we negotiate the rest." I look forward to discussing how we can create a win-win partnership.
Thank you again for sharing your knowledge and inspiration.❤️ And I need to buy more coffee
I was, fortunately, able to attend this event for free. A friend invited me, and while I’ve always wanted to go to an event like this, I don’t think I would have ever justified the expense before being in the room. I have a daughter, Millie, who is my entire world. She is perfect. I’m a qualified teacher, and have over 3500 of one-on-one… Read more
tutoring experience. I will say - I was amazed by your teaching and presentation skills and I have learned so much about my profession watching you these last four days.
I own and operate a tutoring business on the Gold Coast, with 20 employees. While I have been telling myself it’s going well, it’s really not, and deep down, I feel like I am failing my daughter. Letting Millie down, as well as my wife, Bek, was one of my biggest fears exposed on Day One.
I have ADHD like you, and there has been multiple times when I have felt like the world is weighing upon my shoulders, and over and over felt like autopilot/default mode has taken over, and I haven’t found within myself the energy and consistency to take my MAIA. Although I didn’t know that acronym, I knew change was needed.
This event has lit a fire under me, and I am so excited for what the future holds. It’s “DAY ONE” for me, but I genuinely believe this event has saved my marriage, and improved the future life for my daughter, and most of all, awoken the fire inside me to live a life by design, and not by default.
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I just attended the Empire Mastery in Melbourne by travelling from Sydney. While this course may be a good foundation for people with limited business skills (struggling business owners or wanna be entrepreneurs), for someone like me that already owns a midsize business and have recently acquired another one, this program was much waste of time.… Read more
Here are my reasons: - much of Aaron’s strategies were surface level ideas and any seasoned business owner could see through the practical fallouts during execution of those ideas - much of the breakthrough and mindset stuff is borrowed from other global speakers such as Tony Robbins - much of the revenue/money content is borrowed from experts like Jay Abraham or Dan Kennedy - performance was extremely theatrical to create adrenaline rush and content was carefully structured to guide people to buy his upsell programs - much time was spent in glorifying Aaron - either by him flexing, or getting some of his team members to hero worship his achievements - splitting partners at the start of the program so that they couldn’t have any logical discussion together, thereby allowing themselves to be influenced by the crowd - the ‘Empire building’ strategies and his comparison of asset classes were either over simplified or flawed - created fake urgency/scarecity at the end of the program (ie application and interview process) for his $5k/pm Inner Circle program on a 2 year contract. I skipped the process because I was pretty sure I would receive a call from his sales team later - which I did - the overly loud music, unnecessary dancing, felt more cult-like, designed to elevate Aaron’s status and wasn’t a good sensory experience.
Finally, while Aaron’s presentation was engaging and there were some fun moments, I would discourage seasoned business owners to fall for this. He claims to own many businesses worth tens of millions of dollars, which may or may not be true - but it was pretty clear that THIS is Aaron’s main business where most of his revenue comes from - most other businesses seem to be branded in a way designed to support the myth of Aaron’s Business Empire - a carefully crafted strategy to support his positioning.
Positive reviews
It was like Aaron was speaking directly to me. I have gotten more out of this mastery than other programs and he tells it straight. His story speaks to me on a deeper level and like he was listing my life/beliefs/struggles before he made it. Brother from another mother!
Wow, Aaron, wow wow wow. This last 4 days has been life changing - the knowledge, the energy and the people we have met has meant so much to us. We had to leave our little boy on his first birthday to fly over to Brisbane to start Empire Mastery and although that made us feel so guilty as parents, we knew that it was all for the best cause… Read more
(thankfully it’s his first birthday so he won’t remember it haha)!! I’m sure you already know this but you’re FKN INCREDIBLE. we can’t wait to start our empire, we will see you in the EC when we can get there. Thank you, thank you, thank you, from the bottom of my heart. This experience has been amazing! We will see you very soon ❤️
Hi Aaron I would like to thank Scott and Sally Davis for inviting my partner and i to this event had a great time and have learnt a trash load from you and will be applying everything I have now learnt thank you Grant Borwick
Negative reviews
They will tell you anything to get you to buy their products. Before I signed up for a seminar I rang their office to confirm that it only contained the two people advertised on their ad. After being reassured I booked my ticket. Once I arrived it was clear after a while that I was lied to. I wrote to their office asking for a refund and I… Read more
received a condescending reply and I have yet to receive a refund. I would not recommend dealing with this company.
We signed up for an Aaron Sansoni program and could not be more disappointed. The salesperson was pushy but assured us to try it, and if we don't want to proceed within the cooling off we get an "immediate refund" (their words). Aaron Sansoni is still refusing to pay the refund despite acknowledging it. They the went ahead and charged us for the… Read more
program ongoing.
Sansoni has acknowledged the debt but will only honour it if we sign a deed with confidentiality and non disparagement clauses (which is why their rating is so high).
We only trialled the program but we didn't proceed because it didn't look like it offered much. It's expensive but it might be for some people. If you're relying on the cooling off to try before you buy - be cautious. It's a hard no based on our experience.
I attended the four-day Empire Mastery program in Melbourne (Nov, 6-9 2025). While I can appreciate that Aaron Sansoni is a passionate presenter with strong energy and conviction, my overall experience did not meet my expectations. In my opinion, much of the content wasn’t particularly innovative or groundbreaking. It felt more like established… Read more
business principles repackaged and delivered with enthusiasm. While this style may motivate some, I personally found the presentation to be repetitive and self-indulgent, which made the days feel unnecessarily long.
Throughout the event, I observed a strong emphasis on personal glorification and audience participation that, to me, felt more performative than educational. The environment often took on a highly worshipful tone - something others might find inspiring, but I found uncomfortable and somewhat cult-like. I also felt uneasy about how audience members were used for promotional footage and content - for instance, being asked to stand and respond to questions while being filmed. It felt more like content creation for marketing and personal gains than a genuine teaching moment.
One of my main concerns was that many of the concepts and “success frameworks” presented weren’t backed by hard evidence or measurable results - you simply had to take their word for it. Over the four days, I noticed that some stories and examples were repeated with inconsistencies each time, which made it difficult to fully trust their accuracy or authenticity.
When it came to specific teaching examples in particular the “white label partnership” model that made up 90% of “Empire Pillar” - I found the examples unrealistic when applied to real-world business settings. The model repeatedly emphasised the idea of partnering with others at ZERO EXPENSE 100% PROFIT. In reality, this approach would involve costs including but not limited to: marketing, rebranding, developing a new website and/or e-commerce platform, setting up a new telephone line, securing a new location if it’s a service, and employing staff to manage these operations (per rebrand). These practical considerations were not acknowledged, which made the example feel detached from reality and how most businesses actually function.
Additionally, the claimed value of the course packages felt inflated, which I found ironic given the emphasis on value strategies discussed in the course. For example, the Empire Mastery course package costs $5,000 package which outlines a pre-event coaching call from a “specialised coach” that lasted only a few minutes and offered little actionable guidance valued at $4000. Based on that, along with other experiences, I personally felt that the value did not align with what was promoted.
Finally, I noticed inconsistencies between the image presented at the event and the online presence of the associated businesses across multiple platforms. While Aaron is promoted through the event as having over a million followers, based on my review of his public posts, engagement levels and activity appeared lower than the averages I would expect for a page of that size. For perspective a page with 1.2M followers on average should engage 6,000 – 18,000 likes per post, 240 – 600 comments per post and 120K – 360K views per reel. Whereas Aaron Sansoni receives far less (As of right now, an IG Post of Aaron’s posted 21 hours ago: 28 Likes, 0 Comments, 2.7K reel views). This feels misaligned with the narrative of large-scale success and marketing experience advertised throughout the seminar.
Overall, I can see how some attendees desperate for change and success might find value in Aaron’s motivational approach. However, in my view, the experience did not land or align. I felt it leaned more towards self-indulgenced performance and persuasion than evidence-based business education. It simply wasn’t the right fit for my integrity, values, learning style, or expectations.
Recent reviews
I can’t thank you enough Aaron. This experience has been everything I needed. My life will never be the same after this weekend. You’ve not only expanded my mind and shown me what’s truly actually possible in this life, you’ve shown me it’s actually probable if you take MAIA. So thank you so much mate
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