Best Underwear Shops & Brands

Based on 55,207 reviews
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Mens / Womens Clothing
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Featured review: Website is easy to navigate, with sizes guide true to manufacturers listing. Apple Pay is a real bonus as makes checkout quick and stress-free. Fantastic boxers. Really comfortable, soft fabrics and fantastically good quality. Breathable and cool to wear in higher temperatures. Thoroughly recommend trying if you haven’t already.

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Aakaash P.VIC
 

Great product and customer service, my package got stolen and customer service responded promptly when I said my package hadn’t arrived and even though it was no fault of their own they offered a complete refund or replacement

Curvy

Curvy 🏆 2026

4.9 Summary
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Sharon
 

Curvy always impress with their service, range and sizing. I’m really pleased with the 2 bras I’ve bought. Show details

Big Girls Don't Cry Anymore

Big Girls Don't Cry Anymore 🏆 2026

4.8 Summary
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Beverley H.SA
 

I love this bra. Fits as it should and does not cut in to my skin. Nice thick straps and strong band.

Tradie

Tradie

4.6 Summary
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MCSzQLD
 

I’ve been wearing the shorties for a few years now and loved them. The last lot I bought, the elastic around the waist has changed and it rolls… Read more

over. Wearing certain clothes, I am always hitching them up as they roll down. Never had that problem before. If elastic stays like this, I’ll be looking for a new brand of underwear.

Tradie
Tradie    

So sorry to hear this. If you could please email our… Read more

OzSale

OzSale

3.6 Summary
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AnnieTAS10 posts
 

quality and description certainly dont add up Warning dont purchase new ozsale stuff you cant even contact them if u try!!

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Deborah S.4 posts
  Verified

I would not recommend Step One Bras. The back cut out is far too wide, which means the straps constantly slip off my shoulders and won't stay in… Read more

place. The quality is disappointing, and the removable pads slide around the inside bra, making it uncomfortable to wear. I purchased 2 bras and only tried 1 on. After contacting customer service, they sent me a smaller size which was even worse. I then requested a refund and to return the bras, they refused even though 1 was never worn. Overall, this has been a very disappointing experience. The fir is poor, the quality doesn't match the price, a d thr customer service was unhelpful. Save your money - I will be throwing the bras away, it was a complete waste of money

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PatrickdogVIC6 posts
 

Defects - No response – Seems to be a trend in the feedback provided by others when a complaint is made to Tackle on the quality of their undies ( I too have a new pair with… Read more

a hole in them). I have logged 3 emails seeking feedback on what can be done. Tackle does not respond.

Tackle
Tackle    

Hi Colin, I've checked our email records and all… Read more (+2 replies)

Nala

Nala 🏆 2026

4.3 Summary
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Black4 posts
 

So it took me about 3 months to actually purchase - why? Because trying a new brand, sizing, reading other reviews, I needed to be sure. Well now I… Read more

regret procrastinating for so long. So far, these bras have been the best fitting bras Ive ever bought! I initially bought too big and was going to exchange them, then mum came over, she has a bigger cup size, tried them, and she left with them all ! The biggest ticket that sold me with this brand - Im a bigger girl with a bigger cup size. This brand advertises REALLL WOMENNN, with allllll their shapes and curves. Even with the bigger girls the bras looked like they fitted them effortlessly and looked super comfy. Well Im wearing them now, its all legit. Hats off to the legends behind the scenes. Ill continue to purchase going forward. There were a few hiccups with my initial order, even so, they were fast in their response and also continued to email me to inform me of what was happening with my order. This business is a winner

The Iconic

The Iconic

3.7 Summary
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Vrani D.
 

I have recently reached out to iconic support team for an exchange order. I had a great experience, they were prompt and professional in resolving all my issues. Thanks for the pleasant experience regarding my order.

Boody

Boody 🏆 2026

4.4 Summary
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Helen Ford Allan
 

Boody’s items are really fabulous. They are comfortable, fit to size and never disappoint. My grand daughter was the first to buy some of their items now all the women and two of the men in my family are regular customers. Show details

Brava Lingerie

Brava Lingerie

4.9 Summary
Laney7 posts
 

have spent thousands of dollars at Bravo Lingerie over the years and, until recently, have generally found the staff helpful and many of the brands… Read more

they stock to be of excellent quality. In fact, I purchased seven bras in the same style from one brand because they fit well and lasted for years. I wore them until they were genuinely worn out and eventually discarded them.

My concern relates to a more recent purchase. The small metal O-ring connecting the strap to the bra snapped during normal use. While the bra had been worn, the fabric and overall garment were still serviceable. In my view, the hardware should outlast the fabric, and a failure of a metal component suggests the hardware was not robust enough for the intended lifespan of the product.

When I returned the bra, I was told that because it was “well worn” no refund or remedy would be offered. What disappointed me most was not the decision itself, but the response. As a long-term customer who has never previously returned an item, I felt my concerns were dismissed rather than considered. A more customer-focused approach would have acknowledged that a hardware failure is different from normal wear and tear.

Bravo Lingerie stocks quality products and I have had many positive experiences there, but this interaction left me feeling that customer loyalty counted for very little when a genuine product issue arose.

Brava Lingerie
Brava Lingerie    

Hello Laney, Thank you for taking the time to… Read more

Modibodi

Modibodi

3.9 Summary
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Deb
 

Actually Zero rated. Sticky residue in gusset of swim briefs. These come with sanitary sticker that takes about 20mins to peel off…and it does not… Read more

come off easily or clean. Leaves white sticker bits behind and sticky residue where the sticker has been. Doesn’t improve much after a wash. Was offered a refund but then they changed their mind! Because I had made a purchase earlier. Well am definitely not going to be returning for a third purchase. I haven’t heard back since! Now I am stuck with some sticky briefs…Eww.

Blank Clothing

Blank Clothing

4.3 Summary
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JasonVIC18 posts
  Verified

Long dispatch times, garments that don't match the sizing charts, terrible customer service. Online ordering should be easy with the information… Read more

supplied by the supplier accurate and up to date. Blank Clothing doesn't do any of this. The only saving grace is that the garment that I ordered was actually pretty good, so I ordered another 3 years later. Now it is a different size even though they failed to update their sizing chart at the time that I ordered. 3 weeks later, I am still waiting for the correct garment.

Freddy Store

Freddy Store

4.1 Summary
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Helen W.
 

Absolutely love my Freddy jeans have 7 pairs of them and wear them everyday Show details

Frank and Beans

Frank and Beans

4.3 Summary
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Janey TQLD5 posts
  Fair Incentive

Absolutely love my Frank and Beans G-strings! The colours are fantastic, the fit and quality are perfect, and they're incredibly comfortable to wear… Read more

all day. Delivery was very fast. Best of all, they don't show under my gym leggings or activewear, so I never have to worry about visible lines. Great quality and I'll definitely be buying more!

Culture Kings

Culture Kings

3.9 Summary
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stylesc712 posts
 

Every add I get for shoes has the same issue..no sizes...Why advertise something you've got jack trash stock of..Waste of time.

City Beach Australia

City Beach Australia

3.6 Summary
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Robyn MQLD3 posts
  Verified

Scam company that hides fees and charges into the online transaction that you can’t get out of. I didn’t click any boxes and yet they added on return… Read more

fees! If I want to return something I’ll go to the shop 10 mins from me. I didn’t need scam charges added to my order. Asked for a refund but nope. Don’t buy from this crappy city beach

Beserk

Beserk

4.5 Summary
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Mehmet A.VIC3 posts
  Verified

How a simple pre‑paid order became a Kafka‑esque nightmare: This was not a complex transaction. It was a straightforward online purchase: a parent… Read more

in Sydney paying for a birthday gift to be sent to a daughter in Melbourne. The business advertised “fast dispatch”, “same‑day dispatch”, and “FREE SHIPPING” – all the usual assurances that make a customer feel confident. Yet within days, our simple order was transformed into a minefield of unexplained “security checks”, arbitrary identity demands, and then a humbling cancellation with a vague 24–48‑hour refund promise.

What began as a routine retail interaction ended as a textbook example of how a small business can weaponise “discretion” against a customer who merely wants clarity, consistency, and a fair transaction.

A “security system” that exists only in their own narrative: The vendor invokes a “Shopify Security System” that “flagged the order as being at a risk of fraud” – but produces no rules, no documentation, no screenshots, not even a reference to any actual policy language. There is no explanation of what, precisely, triggered the flag, nor any evidence that this had anything to do with how my bank or card issuer processed the payment. The transaction was authorised, cleared, and in no way challenged by the financial institution.

The sudden pivot to demanding a photo showing *both my current ID and the payment card* appeared out of nowhere, after the order had already been confirmed and the payment captured. It felt like being asked at the checkout counter to strip‑search myself before the shop would hand over the goods. And yet, this intrusive demand was not grounded in any statute, regulation, or clearly disclosed term and condition. It was pure discretion, dressed up as “security”.

Overreach disguised as protection I wrote back, quite calmly, that there is **no Australian law** – neither under Commonwealth legislation nor New South Wales consumer or retail‑protection frameworks – that obliges a private customer to produce photographic identification and card details as a condition of having a confirmed online order fulfilled. Nor had any such requirement ever been disclosed before or during the purchase. The vendor’s own earlier emails said nothing about this; instead, they promised “fast dispatch” and “same‑day dispatch” and “no tax invoices or receipts” – happy, marketing‑driven language, not foreboding warnings about ID checks.

By quietly shifting goalposts *after payment*, the business exposed the fragility of its own “terms”. They expect you to trust them with your card details, but refuse to trust you with a completed order, unless you first surrender far more personal information than Australians reasonably expect to give in a retail context. The proportionality is backwards: the intrusion is maximal; the explanation is minimal.

A request that smells like a scam (and may feel like one to others): When the first email asked for a photo of my ID and card, my instinct was clear: *this is what phishing attempts look like*. I had to ask, very bluntly, whether this was a scam. The vendor’s reply tried to soften the tone with expressions of empathy (“I understand your frustrations”), but then simply repeated the same proposal: provide the ID and card photo, or they would cancel the order.

There was no alternative path offered. No human escalation beyond a scripted “these are security measures put in place by Shopify”. No explanation of how this “Shopify Security System” actually works, nor any reference to privacy safeguards, data retention, or who exactly would see those photos. The message was, in effect: *comply with our random, undocumented demand or lose your money and your order*. That is not consumer‑friendly service; that is coercive gatekeeping.

The arbitrary cancellation and the refund illusion: Once I refused to hand over the requested images on the grounds that they are not legally required and are grossly disproportionate to the risk, the vendor simply “cancelled the order” and promised a “refund within 24–48 hours”. Notice what is missing: any admission of fault, any apology for forcing the customer into an impossible‑seeming choice, and any explanation of how this process actually protects *me* rather than their own convenience.

The refund is being treated as a favour, not an obligation. But in Australia, if you take money for a service or product and then fail to deliver anything, the default expectation is that the money goes back – promptly, without spectacle. The casual way they toss up “24–48 hours” as if this is a generous concession, when the delay is entirely of *their* making, adds insult to injury.

This is not just poor service; it is a pattern that could easily trip other trusting customers. Someone who pays in good faith, sees a “fast dispatch” promise, and then suddenly gets a demand for ID and card photos, might feel pressured to comply – not because it is lawful, but because they are afraid of losing their order or being labelled “suspicious”.

A warning to other Goodwill‑minded customers: To anyone currently considering purchasing from this business: proceed with extreme caution.

- You can pay in full, receive a cheerful confirmation email, and later be told the order is “held” because of an opaque “Shopify Security System”, with no appeal or meaningful explanation. - You can be asked to surrender highly sensitive personal information (ID plus payment‑card images) as a condition of getting your own pre‑paid order, even though this is not required by any Australian law or standard consumer‑protection framework. - You can then be given a choice between invasive compliance and losing your order, with the “refund” presented as a courtesy rather than a basic expectation.

This is not how a transparent, law‑abiding retail operation behaves. It is how a business behaves when it treats its own discretionary internal checklist as if it trumps both the law and common sense.

If you value privacy, your own legal rights, and your autonomy as a consumer, you may want to think twice before trusting this vendor with your money, your data, or your goodwill.

Beserk
Beserk    

Hi Mehmet, thank you for reaching out to us and we're so… Read more

Zodee

Zodee

4.0 Summary
Graeme
 

Disappointment – I am amazed that I can only order 1 product every 10 days. I am yet to receive confirmation of my order, from both Zodee and Paypal. The only reason I purchased from Zodee was the security of Paypal. What is going on?

Zodee
Zodee    

Hi Graeme, I'm afraid there seems to be some confusion… Read more

Shapermint

Shapermint

3.0 Summary
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Louise3 posts
 

Buyer beware! Amounts will continue to be deducted monthly from your credit card following payment for purchase. Very dodgy!! Show details

Shapermint
Shapermint    

Hi Louise, we hear your concern. Our membership is… Read more

W.Lane

W.Lane

3.1 Summary
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Gjs-51QLD15 posts
 

1 star because there's no option to give 0 stars. No way I would ever buy anything technical from them. I bought a vacuum robot that worked for 5… Read more

months and then there was no way to return it or repair it under the warranty that was advertise as 1 year. they sent me a spare battery, it's a laughing if it wasn't lost money. time and nerves. The worse service I have ever received.

Gjs-51
Gjs-51   

Product appeared good when arrived but didn't work to long, Warranty claim made unsuccessfully.

Zasel

Zasel

4.5 Summary
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Zeina2 posts
 

Excellent service from purchase to delivery. Very quick turnaround. Highly recommend. Show details

Taking Shape

Taking Shape

3.2 Summary
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Gail21 posts
 

What is with the hideous dresses in 2026? Tent like , over-patterned and worn over baggy trousers which don’t reach the ankle. This look suits nobody. Even the models look awful.

Ktena Knitting Mills

Ktena Knitting Mills

4.9 Summary
Mark2 posts
 

I’ve worn my Marino Skins thermals for everything from trail running and camping to relaxing at home on cold days. They’re warm, durable,… Read more

comfortable, and great value for money. Best of all, they’re proudly made in Australia. They’ve become a regular part of my kit whenever the weather turns cold.

Sports Bras Direct

Sports Bras Direct

5.0 Summary
RebeccaWA8 posts
 

10/10 – The service is fast and lovely, the bra (Shock Absorber Infinity Front Close Power Bra) is amazing! I exercise a lot and tried many bra's, BUT it's the first time I can really recommend 10/10!!

Newchic

Newchic

2.7 Summary
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BenevolentSpiritNSW3 posts
 

Did an online search, phoned and booked in. Matt, popped around and installed my new Merlin roller door motor, after he took me through a range of… Read more

replacement motors. Lovely young chap, no fuss, just got stuck into it. 3 remotes, 2 for the cars and one for the abode. Followed by a quick demo and double checked everything was in working order. I filled out the warranty online. Matt cleaned up the site after he finished and took away my old motor to dispose of it. Top notch replacement motor and service.

Magic Bra Australia

Magic Bra Australia

3.1 Summary
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Kaye
 

I made a mistake with my first order but there was no trouble fixing it up at no cost to me. It was very professionally and caringly done. Thank you Magic Bra.

Gooleys Online

Gooleys Online

3.7 Summary
Bevo9 posts
 

Call Service and Paul packaging…!!! – In a Akubra rough rider for my son‘s 21st the hat was packed in oversized box with no bubble wrap or packing around. It arrived from Lismore brim out… Read more

of shape damaged. I contacted girlies and was given the option to send the hat back or $30 refund to have the brim reshape at a hat shop, upon emailing to accepting the $30 offer of a refund As I couldn’t wait to have another hat shipped as it was a present. I was told virtually to reshape it myself or send that back. The offer of the $30 refund was removed….!!!

Oroton

Oroton

2.6 Summary
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Nicole G.
 

First time putting up this umbrella. Tags still attached. Completly unattached at the top

SurfStitch

SurfStitch

2.6 Summary
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Louise3 posts
  Verified

TERRIBLE business and avoid at all costs! Website claims to offer free returns but when you go to lodge your return they expect you to pay for… Read more

postage. I questioned this via email and got a reply TWO MONTHS later offering to send me a return label. Their reason for the delay: “we have had quite a large issue in regards to our automated & returns service”.

So I posted back the bathers and six weeks later they’ve gone quiet again and have failed to refund my $149!!!

Ad

Featured review: Website is easy to navigate, with sizes guide true to manufacturers listing. Apple Pay is a real bonus as makes checkout quick and stress-free. Fantastic boxers. Really comfortable, soft fabrics and fantastically good quality. Breathable and cool to wear in higher temperatures. Thoroughly recommend trying if you haven’t already.