Best Underwear Shops & Brands

Based on 55,412 reviews
Location
Brand
Rating
Shop Type
Mens / Womens Clothing
Labels Sold
Buy Now, Pay Later Options

Ad

Featured review: Website is easy to navigate, with sizes guide true to manufacturers listing. Apple Pay is a real bonus as makes checkout quick and stress-free. Fantastic boxers. Really comfortable, soft fabrics and fantastically good quality. Breathable and cool to wear in higher temperatures. Thoroughly recommend trying if you haven’t already.

  • Thumbnail
  • Thumbnail
  • Thumbnail
  • See allThumbnail
AshleeSA
 

I have bought multiple pairs of these trunks for my husband coz they fit so well and last forever. Postage is always quick and they're customer… Read more

service is amazing. In the ten pairs I've bought I had an issue with one but I contacted them and it was resolved within 15 minutes. Super happy customer here!

Curvy

Curvy 🏆 2026

4.9 Summary
  • Thumbnail
  • Thumbnail
  • Thumbnail
  • See allThumbnail
Rosemarie B.VIC2 posts
 

Always reliable and very easy to order and return if necessary. Products are top quality and delivery dates are good even if out of stock . Show details

Big Girls Don't Cry Anymore

Big Girls Don't Cry Anymore 🏆 2026

4.8 Summary
  • Thumbnail
  • Thumbnail
  • Thumbnail
  • See allThumbnail
Monica B.
 

The bra and matching pants (Panache Allure Underwire fitted bra )fitted perfectly. The delivery was excellent...I had them within a couple of days... thankyou Show details

Tradie

Tradie

4.6 Summary
  • Thumbnail
  • Thumbnail
  • Thumbnail
  • See allThumbnail
MCSzQLD
 

I’ve been wearing the shorties for a few years now and loved them. The last lot I bought, the elastic around the waist has changed and it rolls… Read more

over. Wearing certain clothes, I am always hitching them up as they roll down. Never had that problem before. If elastic stays like this, I’ll be looking for a new brand of underwear.

Tradie
Tradie    

So sorry to hear this. If you could please email our… Read more

OzSale

OzSale

3.6 Summary
  • Thumbnail
  • Thumbnail
  • Thumbnail
  • See allThumbnail
AnnieTAS10 posts
 

quality and description certainly dont add up Warning dont purchase new ozsale stuff you cant even contact them if u try!!

  • Thumbnail
  • Thumbnail
  • Thumbnail
  • See allThumbnail
Deborah S.4 posts
  Verified

I would not recommend Step One Bras. The back cut out is far too wide, which means the straps constantly slip off my shoulders and won't stay in… Read more

place. The quality is disappointing, and the removable pads slide around the inside bra, making it uncomfortable to wear. I purchased 2 bras and only tried 1 on. After contacting customer service, they sent me a smaller size which was even worse. I then requested a refund and to return the bras, they refused even though 1 was never worn. Overall, this has been a very disappointing experience. The fir is poor, the quality doesn't match the price, a d thr customer service was unhelpful. Save your money - I will be throwing the bras away, it was a complete waste of money

  • Thumbnail
  • Thumbnail
  • See allThumbnail
PatrickdogVIC6 posts
 

Defects - No response – Seems to be a trend in the feedback provided by others when a complaint is made to Tackle on the quality of their undies ( I too have a new pair with… Read more

a hole in them). I have logged 3 emails seeking feedback on what can be done. Tackle does not respond.

Tackle
Tackle    

Hi Colin, I've checked our email records and all… Read more (+2 replies)

Nala

Nala 🏆 2026

4.3 Summary
  • Thumbnail
  • Thumbnail
  • Thumbnail
  • See allThumbnail
Misty
 

Bras were ok, didn’t fit right for me, thought I was getting a good easy “free” returns. Instead had to pay postage to return, and on top of that… Read more

there returns make you print a packing slip. Who owns a printer these days. I found the whole experience a little disappointing tbh

Boody

Boody 🏆 2026

4.4 Summary
  • Thumbnail
  • Thumbnail
  • Thumbnail
  • See allThumbnail
Ruth
 

I have been using Boody for the last 10 years. Since my first ever purchase, I have bought their underwear, shirts, socks, lounge wear - EVERYTHING!… Read more

My husband uses it now too and so do my almost teens. We all love the comfort of Boody for everyday. To top it off, they have the most incredibly responsive, friendly and awesome staff that go above and beyond to make sure our experince with the company is always positive. Thank you, Boody!!

The Iconic

The Iconic

3.7 Summary
  • Thumbnail
  • Thumbnail
  • Thumbnail
  • See allThumbnail
Ben18 posts
 

No customer support available. I cancelled an order within an hour of placing it. Was told a customer service agent would be in touch. A day later… Read more

haven’t heard anything and the order has been shipped anyway. I have phoned and attempted to use the online chat feature - nil response. On the phone I just waited on hold until the line just rang out and ended the call. Nil response to using their online chat. What’s the story? Why would I use this company again?

The Iconic
The Iconic    

Hi Ben, Thank you for taking the time to leave this… Read more (+1 reply)

Brava Lingerie

Brava Lingerie

4.9 Summary
Laney7 posts
 

have spent thousands of dollars at Bravo Lingerie over the years and, until recently, have generally found the staff helpful and many of the brands… Read more

they stock to be of excellent quality. In fact, I purchased seven bras in the same style from one brand because they fit well and lasted for years. I wore them until they were genuinely worn out and eventually discarded them.

My concern relates to a more recent purchase. The small metal O-ring connecting the strap to the bra snapped during normal use. While the bra had been worn, the fabric and overall garment were still serviceable. In my view, the hardware should outlast the fabric, and a failure of a metal component suggests the hardware was not robust enough for the intended lifespan of the product.

When I returned the bra, I was told that because it was “well worn” no refund or remedy would be offered. What disappointed me most was not the decision itself, but the response. As a long-term customer who has never previously returned an item, I felt my concerns were dismissed rather than considered. A more customer-focused approach would have acknowledged that a hardware failure is different from normal wear and tear.

Bravo Lingerie stocks quality products and I have had many positive experiences there, but this interaction left me feeling that customer loyalty counted for very little when a genuine product issue arose.

Brava Lingerie
Brava Lingerie    

Hello Laney, Thank you for taking the time to… Read more

Modibodi

Modibodi

3.9 Summary
  • Thumbnail
  • Thumbnail
  • Thumbnail
  • See allThumbnail
Joanna
 

Great swimwear and amazing customer service. True to size. Highly recommend Show details

Blank Clothing

Blank Clothing

4.3 Summary
  • Thumbnail
  • Thumbnail
  • Thumbnail
  • See allThumbnail
Jeanette BilyNSW2 posts
 

Great little company, good quality clothing & spot on with their delivery Show details

Freddy Store

Freddy Store

4.1 Summary
  • Thumbnail
  • Thumbnail
  • Thumbnail
  • Thumbnail
Soph
 

Unparalleled to any other♡ Freddy jeans are in EVERY way A-MAZ-ING! They literally gave me confidence back. And the team behind the 'seams' are… Read more

incredible. 14 pairs in and growing, my beloved Freddy collection. Thank you Freddy jeans and crew! You guys are ABOVE AND BEYOND ♡♥︎♡

Frank and Beans

Frank and Beans

4.2 Summary
  • Thumbnail
  • Thumbnail
  • Thumbnail
  • See allThumbnail
Jarrad
  Fair Incentive

Very comfortable. Great service with quick and easy exchange process. Great product Show details

Culture Kings

Culture Kings

3.9 Summary
  • Thumbnail
  • Thumbnail
  • Thumbnail
  • See allThumbnail
stylesc712 posts
 

Every add I get for shoes has the same issue..no sizes...Why advertise something you've got jack trash stock of..Waste of time.

City Beach Australia

City Beach Australia

3.6 Summary
  • Thumbnail
  • Thumbnail
  • Thumbnail
  • See allThumbnail
Robyn MQLD3 posts
  Verified

Scam company that hides fees and charges into the online transaction that you can’t get out of. I didn’t click any boxes and yet they added on return… Read more

fees! If I want to return something I’ll go to the shop 10 mins from me. I didn’t need scam charges added to my order. Asked for a refund but nope. Don’t buy from this crappy city beach

Beserk

Beserk

4.5 Summary
  • Thumbnail
  • Thumbnail
  • See allThumbnail
Mehmet A.VIC3 posts
  Verified

How a simple pre‑paid order became a Kafka‑esque nightmare: This was not a complex transaction. It was a straightforward online purchase: a parent… Read more

in Sydney paying for a birthday gift to be sent to a daughter in Melbourne. The business advertised “fast dispatch”, “same‑day dispatch”, and “FREE SHIPPING” – all the usual assurances that make a customer feel confident. Yet within days, our simple order was transformed into a minefield of unexplained “security checks”, arbitrary identity demands, and then a humbling cancellation with a vague 24–48‑hour refund promise.

What began as a routine retail interaction ended as a textbook example of how a small business can weaponise “discretion” against a customer who merely wants clarity, consistency, and a fair transaction.

A “security system” that exists only in their own narrative: The vendor invokes a “Shopify Security System” that “flagged the order as being at a risk of fraud” – but produces no rules, no documentation, no screenshots, not even a reference to any actual policy language. There is no explanation of what, precisely, triggered the flag, nor any evidence that this had anything to do with how my bank or card issuer processed the payment. The transaction was authorised, cleared, and in no way challenged by the financial institution.

The sudden pivot to demanding a photo showing *both my current ID and the payment card* appeared out of nowhere, after the order had already been confirmed and the payment captured. It felt like being asked at the checkout counter to strip‑search myself before the shop would hand over the goods. And yet, this intrusive demand was not grounded in any statute, regulation, or clearly disclosed term and condition. It was pure discretion, dressed up as “security”.

Overreach disguised as protection I wrote back, quite calmly, that there is **no Australian law** – neither under Commonwealth legislation nor New South Wales consumer or retail‑protection frameworks – that obliges a private customer to produce photographic identification and card details as a condition of having a confirmed online order fulfilled. Nor had any such requirement ever been disclosed before or during the purchase. The vendor’s own earlier emails said nothing about this; instead, they promised “fast dispatch” and “same‑day dispatch” and “no tax invoices or receipts” – happy, marketing‑driven language, not foreboding warnings about ID checks.

By quietly shifting goalposts *after payment*, the business exposed the fragility of its own “terms”. They expect you to trust them with your card details, but refuse to trust you with a completed order, unless you first surrender far more personal information than Australians reasonably expect to give in a retail context. The proportionality is backwards: the intrusion is maximal; the explanation is minimal.

A request that smells like a scam (and may feel like one to others): When the first email asked for a photo of my ID and card, my instinct was clear: *this is what phishing attempts look like*. I had to ask, very bluntly, whether this was a scam. The vendor’s reply tried to soften the tone with expressions of empathy (“I understand your frustrations”), but then simply repeated the same proposal: provide the ID and card photo, or they would cancel the order.

There was no alternative path offered. No human escalation beyond a scripted “these are security measures put in place by Shopify”. No explanation of how this “Shopify Security System” actually works, nor any reference to privacy safeguards, data retention, or who exactly would see those photos. The message was, in effect: *comply with our random, undocumented demand or lose your money and your order*. That is not consumer‑friendly service; that is coercive gatekeeping.

The arbitrary cancellation and the refund illusion: Once I refused to hand over the requested images on the grounds that they are not legally required and are grossly disproportionate to the risk, the vendor simply “cancelled the order” and promised a “refund within 24–48 hours”. Notice what is missing: any admission of fault, any apology for forcing the customer into an impossible‑seeming choice, and any explanation of how this process actually protects *me* rather than their own convenience.

The refund is being treated as a favour, not an obligation. But in Australia, if you take money for a service or product and then fail to deliver anything, the default expectation is that the money goes back – promptly, without spectacle. The casual way they toss up “24–48 hours” as if this is a generous concession, when the delay is entirely of *their* making, adds insult to injury.

This is not just poor service; it is a pattern that could easily trip other trusting customers. Someone who pays in good faith, sees a “fast dispatch” promise, and then suddenly gets a demand for ID and card photos, might feel pressured to comply – not because it is lawful, but because they are afraid of losing their order or being labelled “suspicious”.

A warning to other Goodwill‑minded customers: To anyone currently considering purchasing from this business: proceed with extreme caution.

- You can pay in full, receive a cheerful confirmation email, and later be told the order is “held” because of an opaque “Shopify Security System”, with no appeal or meaningful explanation. - You can be asked to surrender highly sensitive personal information (ID plus payment‑card images) as a condition of getting your own pre‑paid order, even though this is not required by any Australian law or standard consumer‑protection framework. - You can then be given a choice between invasive compliance and losing your order, with the “refund” presented as a courtesy rather than a basic expectation.

This is not how a transparent, law‑abiding retail operation behaves. It is how a business behaves when it treats its own discretionary internal checklist as if it trumps both the law and common sense.

If you value privacy, your own legal rights, and your autonomy as a consumer, you may want to think twice before trusting this vendor with your money, your data, or your goodwill.

Beserk
Beserk    

Hi Mehmet, thank you for reaching out to us and we're so… Read more

Zodee

Zodee

4.0 Summary
Graeme
 

Disappointment – I am amazed that I can only order 1 product every 10 days. I am yet to receive confirmation of my order, from both Zodee and Paypal. The only reason I purchased from Zodee was the security of Paypal. What is going on?

Zodee
Zodee    

Hi Graeme, I'm afraid there seems to be some confusion… Read more

W.Lane

W.Lane

3.1 Summary
  • Thumbnail
  • Thumbnail
  • Thumbnail
  • See allThumbnail
Gjs-51QLD15 posts
 

1 star because there's no option to give 0 stars. No way I would ever buy anything technical from them. I bought a vacuum robot that worked for 5… Read more

months and then there was no way to return it or repair it under the warranty that was advertise as 1 year. they sent me a spare battery, it's a laughing if it wasn't lost money. time and nerves. The worse service I have ever received.

Gjs-51
Gjs-51   

Product appeared good when arrived but didn't work to long, Warranty claim made unsuccessfully.

Shapermint

Shapermint

2.9 Summary
  • Thumbnail
  • Thumbnail
  • Thumbnail
  • See allThumbnail
bonVIC10 posts
 

Scammers do not buy from this sent items back did not get refund but called my bank got refund back Show details

Zasel

Zasel

4.5 Summary
  • Thumbnail
  • Thumbnail
  • Thumbnail
  • See allThumbnail
patrickhoranage62 posts
 

Faulty shoes eventually replaced, but it took 39 days of constant emailing back and forth... I purchased a pair of New Balance sneakers from Zasel… Read more

in May. After only around seven weeks of casual wear, the fabric tore where the upper meets the sole. The shoes otherwise had relatively little wear.

I reported the problem on 11 July and provided the photos and information requested. Unfortunately, getting an appropriate resolution took far longer and required much more effort than I think was reasonable.

Over the following weeks I was offered partial refunds of 15%, then 20%, then 50%, rather than a refund or replacement. Zasel also asked me to take the shoes to a local shoe repairer for assessment. I eventually did this, and the repairer advised that they couldn't be repaired because the tear was within the fabric itself. They also commented on how new the shoes looked and that if I'd already taken this up with Zasel then I should consider speaking directly with New Balance.

After I reported this back to Zasel, I was offered a 60% refund. I declined and continued requesting either a full refund or an equivalent replacement. Zasel eventually agreed to provide an equivalent pair of New Balance 574s at no additional cost, which I received on 19 August — 39 days after I first reported the fault.

So, to Zasel's credit, they did ultimately provide a satisfactory replacement and the final pair arrived without further problems. However, I don't think a customer should have to spend more than five weeks exchanging emails, declining progressively larger partial refunds and visiting a shoe repairer to obtain an appropriate remedy for shoes that failed after such a short period of normal use.

I'm pleased the matter was ultimately resolved, but the customer-service process significantly reduced my confidence in purchasing from Zasel again.

UPDATE: I originally left this review at 2 stars. Since then, Zasel’s manager contacted me at length about the review and offered a $40 credit. After I made clear that I wasn’t comfortable changing or removing an honest review in return for a benefit, the credit was no longer addressed despite me asking about it several times. It was eventually provided as an unconditional goodwill gesture.

I still think there has been some conflation between the team’s intentions and the customer experience itself, trying to help doesn’t change the time and effort the process required from me. That said, I appreciate the eventual goodwill gesture and have updated the rating to 3 stars.

Taking Shape

Taking Shape

3.1 Summary
  • Thumbnail
  • Thumbnail
  • Thumbnail
  • See allThumbnail
BbbNSW25 posts
 

Terrible lower end items. Overpriced and ready for the bin after a couple of wears. Nothing seems to be "taking shape" more like " tent shape" Super disappointing

Ktena Knitting Mills

Ktena Knitting Mills

4.9 Summary
Mark2 posts
 

I’ve worn my Marino Skins thermals for everything from trail running and camping to relaxing at home on cold days. They’re warm, durable,… Read more

comfortable, and great value for money. Best of all, they’re proudly made in Australia. They’ve become a regular part of my kit whenever the weather turns cold.

Sports Bras Direct

Sports Bras Direct

5.0 Summary
RebeccaWA8 posts
 

10/10 – The service is fast and lovely, the bra (Shock Absorber Infinity Front Close Power Bra) is amazing! I exercise a lot and tried many bra's, BUT it's the first time I can really recommend 10/10!!

Magic Bra Australia

Magic Bra Australia

3.1 Summary
  • Thumbnail
  • Thumbnail
  • Thumbnail
  • See allThumbnail
Skye
 

I was unfortunately disappointed with my MagicBra purchase. The bra wasn’t as comfortable or supportive as I expected, and I didn’t feel that it… Read more

provided the support advertised.

I also received only one strap, which was disappointing because the item was not complete when it arrived.

Overall, I don’t think the product met my expectations, especially considering the price. I hope the company can improve the comfort, support, and quality control of their products.

Magic Bra Australia
Magic Bra Australia    

Hello Skye, Thank you for sharing your… Read more

Newchic

Newchic

2.7 Summary
  • Thumbnail
  • Thumbnail
  • Thumbnail
  • See allThumbnail
BenevolentSpiritNSW3 posts
 

Did an online search, phoned and booked in. Matt, popped around and installed my new Merlin roller door motor, after he took me through a range of… Read more

replacement motors. Lovely young chap, no fuss, just got stuck into it. 3 remotes, 2 for the cars and one for the abode. Followed by a quick demo and double checked everything was in working order. I filled out the warranty online. Matt cleaned up the site after he finished and took away my old motor to dispose of it. Top notch replacement motor and service.

Gooleys Online

Gooleys Online

3.7 Summary
Bevo13 posts
 

Call Service and Paul packaging…!!! – In a Akubra rough rider for my son‘s 21st the hat was packed in oversized box with no bubble wrap or packing around. It arrived from Lismore brim out… Read more

of shape damaged. I contacted girlies and was given the option to send the hat back or $30 refund to have the brim reshape at a hat shop, upon emailing to accepting the $30 offer of a refund As I couldn’t wait to have another hat shipped as it was a present. I was told virtually to reshape it myself or send that back. The offer of the $30 refund was removed….!!!

Oroton

Oroton

2.6 Summary
  • Thumbnail
  • Thumbnail
  • Thumbnail
  • See allThumbnail
AnnyVIC2 posts
 

To anyone thinking of buying anything online at Oroton… DONT!! I purchased a belt two weeks ago (12th August) and still have not received it. I am… Read more

now informed that the wrong address was on the package and it has gone back to the warehouse. Worse still I now have to wait 10 business day until Oroton is in receipt of said package before I can have it delivered to me!. The after sales is complete rubbish and their customer care should be renamed Customer Don’t Care. It is little wonder this company is in financial difficulty and on the edge of going under. I would rate their service as atrocious and advice you steer clear of them and their goods because if you have ‘any’ issues you’ll be left hanging. Buyer beware!

SurfStitch

SurfStitch

2.6 Summary
  • Thumbnail
  • Thumbnail
  • Thumbnail
  • See allThumbnail
Louise3 posts
  Verified

TERRIBLE business and avoid at all costs! Website claims to offer free returns but when you go to lodge your return they expect you to pay for… Read more

postage. I questioned this via email and got a reply TWO MONTHS later offering to send me a return label. Their reason for the delay: “we have had quite a large issue in regards to our automated & returns service”.

So I posted back the bathers and six weeks later they’ve gone quiet again and have failed to refund my $149!!!

Ad

Featured review: Website is easy to navigate, with sizes guide true to manufacturers listing. Apple Pay is a real bonus as makes checkout quick and stress-free. Fantastic boxers. Really comfortable, soft fabrics and fantastically good quality. Breathable and cool to wear in higher temperatures. Thoroughly recommend trying if you haven’t already.