Best Jewellery Shops & Brands

Based on 25,024 reviews
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My Jewellery Story

My Jewellery Story 🏆 2026

5.0 Summary
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Nicole B.2 posts
  Verified

I absolutely love these gorgeous earrings. So beautiful. Very fast delivery too Show details

Belle Fever

Belle Fever 🏆 2026

5.0 Summary
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mscrazycattQueensland2 posts
  Verified

I was looking for a stacker ring, contacted BelleFever asking if I could add a birth stone. Staff recommended the birth stone ring and I added my own… Read more

touch personalising it. I really like my ring I received. Wear it every day. I would recommend BellFever as my purchase is the best.

Strapify

Strapify 🏆 2026

4.9 Summary
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ChestaceVIC4 posts
  Verified

Order arrived quickly and great communication regarding requiring a refund. Responded promptly to my email.

Eclectic Collection

Eclectic Collection 🏆 2026

5.0 Summary
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Sue McKenzieWA3 posts
 

I bought two pairs of earings & absolutely love both of them. Service has been exceptional & the postage very prompt - I would thoroughly recommend this small Australian-owned business & will certainly shop with them again in future. Show details

Camile & Stone

Camile & Stone

4.2 Summary
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Danielle EbzeryVIC2 posts
  Fair Incentive

Absolutely beautiful pieces and friendly professional service highly recommend do happy with purchase will buy again Show details

Linda & Co

Linda & Co

4.9 Summary
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Eve2 posts
 

I love my new ring. It was carefully and thoughtfully crafted by Michael, who is such a sweetheart, and at a very reasonable price. The only thing is… Read more

that the shop was quite disorganised. On my first visit, the staff lost my order, and I had to chase them and go in again to place it again with Michael. Then the completion day came and went and I chased them for many weeks. Michael called me so many times re collection, and it was difficult to lock in a time for me to go and collect the ring. But, finally, all ended well!

The Silver Store

The Silver Store

4.9 Summary
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CAMMVIC
  Verified

We ordered a silver-look heart keyring for our daughter's 18th. It's a lovely piece with a good weight to it and it arrived in a timely manner. We… Read more

had both sides engraved - the side with our daughter's name looks great but the side where we added more text is very tiny and quite tricky to read. If I'd known it would come out so small, I probably would have saved myself $15 and only engraved one side. Hot tip: if engraving text, keep it simple and short to get the most effective look.

Pure Envy Jewellery

Pure Envy Jewellery

5.0 Summary
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Casey K.SA
 

Professionalism, Passion & Perfection – Working with Pure Envy was a great decision. As someone who had very little knowledge, I was blown away by how seamlessly they guided me through… Read more

every step of the journey. From our very first conversation, it was evident Emily, Cathy & Scott are not only incredibly skilled but also genuinely passionate about what they do. Their professionalism is unmatched, yet they make you feel like you're collaborating with old friends rather than just business partners. What I appreciated most was their relatability. They took the time to truly understand my vision and aspirations for the product, and then worked tirelessly to bring it to life. The quality of their work – simply impeccable. Every detail, from the design to the final product, exceeded expectation. If you're looking for a partner to turn your vision into reality, look no further than Pure Envy – you won't be disappointed.

Michael Hill

Michael Hill

3.6 Summary
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Anna Schwarz6 posts
  Verified

Terrible product and customer service** If only there was a 0 star rating, this would be more accurate rating for this terrible service and products.… Read more

We purchased a $3,000 diamond ring from Michael Hill for our 25th wedding anniversary. Despite completing the required inspections, two diamonds fell out within approximately 15 months. Michael Hill now claims the ring has been subjected to “significant wear,” even though I wore it sparingly and treated it carefully.

Their response lacked empathy, transparency and any meaningful solution. They relied on an internal jeweller’s assessment and refused to provide me with any documentation, or photos relating to their assessment. They left me feeling blamed rather than supported. I am now left with a sentimental anniversary ring that I no longer want to wear. They have now refused to repair the damage and will return it to me with no alternative solution. An extremely disappointing and distressing experience.

I will be submitting a formal complaint with Fair Trading NSW, and I urge anyone else who has had this experience to do the same. They can't keep getting away with selling such poor products, and not repair or offer alternative solutions when things go wrong.

Michael Hill
Michael Hill    

Hi Anna, Thank you for submitting your feedback… Read more (+1 reply)

White Fox Boutique

White Fox Boutique

3.5 Summary
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Elsa H
 

They don’t return u back your money , only provide you a credit store. Also I paid for a shipping next day and I got late. Now for a return order you… Read more

have to pay 9.99 dollars. The skirts are really short so make sure to order large. Two size ups. I really don’t understand why customers service do not help you out.

Culture Kings

Culture Kings

3.9 Summary
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stylesc712 posts
 

Every add I get for shoes has the same issue..no sizes...Why advertise something you've got jack trash stock of..Waste of time. Show details

Atolea Jewelry

Atolea Jewelry

4.1 Summary
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samantha.petfield
 

Extremely disappointing experience with ATOLEA. The product quality was poor, but the customer service has been even worse. My first order never… Read more

shipped, and I had to discover the issue myself and contact ATOLEA. My second order arrived with multiple quality concerns and did not look as advertised. After repeatedly requesting escalation, [Name Removed] from management finally contacted me and offered a resolution.

I responded asking for clarification and have now been waiting THREE DAYS with no response, despite multiple follow-ups.

This has been going on for weeks. Customers should not have to repeatedly chase a company just to get a response and resolve an order issue. I tried extensively to handle this privately, but the lack of communication from customer service and management is unacceptable.

Based on my experience, I would not recommend ATOLEA.

Jogia Diamonds

Jogia Diamonds

4.9 Summary
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cjaNSW
 

Excellent communication and service. Provided quality custom jewellery and delivered across the country without issue. Show details

Starbuy

Starbuy

4.6 Summary
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Thomas W.2 posts
  Fair Incentive

Have purchased too many pieces from Starbuy and have had an excellent experience each time. Almost always have the best prices and will price match… Read more

on the very rare occasion they don't. Almost always shipped same business day. You won't do better elsewhere.

Ice Jewellery

Ice Jewellery

4.6 Summary
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micherri20127 posts
 

Ice Jewellery Online 9ct Yellow Gold Plain 25mm Sleeper Earrings – Wore the earrings twice and by the end of day 2 both were missing. One was found on the kitchen floor, the other hasn't been found. The hinge and the earrings are flimsy and not worth the over $100 price tag Show details

TimePiece Store

TimePiece Store

4.9 Summary
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RyanWA
 

They were very communicative and helpful with my order. It arrived promptly and in great condition. I highly recommend.

Vine Apparel

Vine Apparel

3.8 Summary
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MiraNSW
  Verified

I bought two dresses in a size 18, my regular size is 16/18, but both dresses fitted like a size 14, when I requested them to be returned, it got… Read more

rejected flatly saying that only return reason would be if there was manufacturer fault, like missing button or faulty zip or unfinished seam but not a wrong sizing! So they said that I should list it on a site that swaps and sells which I don’t want to hassle with! I will never get another item from this company again and will tell anyone who wants to purchase anything from them not to buy. Now I’m stuck with two new dresses that I can’t wear

Vine Apparel
Vine Apparel    

Hi Mira, Thanks for your feedback. Unfortunately,… Read more

Trollbeads

Trollbeads

4.8 Summary
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Maybebaby9 posts
 

Troll bead Exceptional – Service beyond excellence, all staff members are approachable and full of knowledge regards the product they sell, the team at Troll beads Melbourne have met my every expectation regards the items I have bought. Thank you

The Littl

The Littl

4.0 Summary
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CheyneQLD
  Fair Incentive

I've been wearing jewellery from the littl everyday for the last couple years and its held up really well with minimal cleaning required. It elevates every look and I never feel right if I forget to leave the house without them on

The Salty Fox

The Salty Fox

4.3 Summary
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D. HayesNSW2 posts
 

Great quality items fast delivery great service 10/10 great prices Show details

OzStraps

OzStraps

4.1 Summary
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Mark E
  Fair Incentive

OzStraps offer a good range of products and competitive pricing. I purchased a stainless streel bracelet for Apple Watch. It came with a tool for… Read more

removing links which worked well. The strap has been in daily use for over a month now and appears to be well made and looks great.

Astra Straps

Astra Straps

4.0 Summary
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Garry H.VIC4 posts
  Fair Incentive

Like the product, as described, would definitely recommend, happy customer. Show details

Auswara

Auswara

4.8 Summary
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Adrian M.QLD
  Verified

Very pleased with the Diabetic Bracelet (Black) and engraved. However expected the medical symbol to be in Red colour. Local Jeweler saw the device, liked it and took the name from where it could be purchased for future reference. Show details

SkinKandy

SkinKandy

3.6 Summary
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AshleyVIC2 posts
  Verified

Chloe from Wendouree store in Ballarat was 100% amazing. Nostril piercing. She talked me through each step. She was very knowledgeable and… Read more

understanding. My assistance dog was with me and she helped accommodate us both. Over and above customer service.

Nbeads

Nbeads

5.0 Summary
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Teri M.
  Fair Incentive Verified

Great all around!! – Great packaging! Great quality! Sooo many options! And the prices are Out of this world!! Show details

Statement Collective

Statement Collective

4.9 Summary
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Anonymous
 

Disappointed with engraving – Ordered a signet ring with the initials “CC” engraved. Chose a font that seemed nice. The ring arrived but the letters don’t look like CC at all, it… Read more

looks like “DD”. I emailed them. Their reply agreed that’s what it looks like, but added they can’t do anything about it as I chose the font. I think at that price ($35 for the engraving) this is disappointing & posting a review so others can consider before purchasing. I made the purchase after seeing positive reviews. It was for a gift so now have bought a different ring elsewhere.

Shiels

Shiels

3.2 Summary
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Thi H.NSW2 posts
  Verified

purchased 2 of these pendants, first was ok, minor blemishes , so I gifted it to my mom. the second had 10 very noticeable deep pits all over the… Read more

pearl, completely unacceptable, I don't even know how shiels gave the go ahead for this piece to. be sold. they also overcharged me $30, ( the item being extra 10% off for clearance items I contacted them and they refunded the difference) I did logde for a return, but thought that the chain was worth keeping. I sourced a quality pearl somewhere else, which I'm happy with. Extremely dissatisfied and disappointed by the purchase, never buying from shiels online again.

Shiels
Shiels    

Hi, We appreciate you taking the time to share your… Read more (+1 reply)

TummyToys

TummyToys

4.9 Summary
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SaniNSW
 

Tummy toys is my go-to when it comes to body jewellery. I purchased two items recently and they are both lovely and super comfortable to wear. The… Read more

customer service is excellent and the products last a very long time. They have a wide range of jewellery. I would purchase again.

Define Watches

Define Watches

5.0 Summary
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Richard N.NSW
 

My first watch purchase from Define and I doubt it will be my last. Service was exceptional, with clear communication from day 1. My watch had to… Read more

be ordered in and the timeframe to posting was spot on. The watch arrived promptly, beautifully and securely packaged and is a truly gorgeous piece. Peter also threw in some unexpected but very welcome gifts, which were very gratefully received. As a long standing collector, this is exactly how you want online purchasing to go. I cannot recommend Peter and Define watch highly enough. Outstanding.

Karma East

Karma East

5.0 Summary
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SunflowermargNSW11 posts
  Verified

I've bought several garments and the cotton fabrics and sewing standards have consistently been excellent. Easy returns process when needed. The… Read more

sizing charts showing garment sizes have been revamped recently and seem very usable and accurate. My garments have been nicely packaged including a usable cloth bag. Well priced and good value.

A bride wearing a diamond wedding ring on her finger.

Types of jewellery stores

Looking for a jewellery store to buy your next piece (or gift) can be daunting because there's so much choice out there. We narrow stores down to three main types - you can read the pros and cons of each to see which one you might prefer supporting.

Chain jewellery stores

Chain jewellers are often the ones you see advertising on TV and radio. A lot of the time, the jewellery these stores make is mass-produced, and so are often cheaper but lower quality. These stores will often have a large choice in store and lots of inventory, so there's little chance of you seeing a style and then it being completely sold out.

While being considered more affordable, often chains will also sell higher end jewellery for those who want a more luxe piece.

Pros
Often have affordable options.
Usually have large choice in store.
Can make it simpler to shop, as you can get the same styles at different stores.
Cons
Tend to stock lower quality jewellery than some independent jewellers, however this doesn't mean that their products are low quality.

Independent jewellery stores

Independent jewellery stores usually create a more personal experience when you shop. There is often a jeweller on site who you can meet and discuss your options with.

Pros
Often offer high quality pieces.
More likely to offer a personalised shopping experience.
Can sometimes offer custom designs.
Cons
Tend to not have a large choice of more affordable pieces.

Online jewellery stores

Online jewellery stores are usually cheaper than independent jewellery stores, and depending on the store, may even be cheaper than a lot of chains. Quality, price range and service varies from store to store.

Pros
Often have a large choice of affordable and high end options.
It can be easier to find more specific pieces of jewellery online, such as crystal jewellery or jewellery that isn't silver or gold.
Have the convenience of being able to shop from the comfort of your couch.
Cons
If there's an issue or you need after-sales service, the type and level of service you get with an online shop may be unreliable - some online stores offer great customer service while for others this is non-existent.

What to consider when choosing a jeweller

Product range

The first thing you should consider is what you're looking for. Often stores will have a particular 'style' of jewellery they sell, which can help you easily figure out whether you think you'll find something there for you.

It's also worth considering looking at specialty stores if you're after specific, such as a dainty engagement ring or a watch with an unusual aesthetic. The staff here will often have more unique knowledge in the type of jewellery you're after.

Quality and authenticity

Depending on what you want to buy, quality and authenticity may be a deciding factor when choosing a jewellery store. If you're buying something with diamonds, are the diamonds GIA-certified? Is your piece of jewellery laser-inscribed with a serial number for security purposes? Does the store provide certification papers?

If you're buying a more luxury item, it's worth checking if the jeweller is part of reputable industry organisations, such as the Jewellers' Association of Australia and the Gemmological Association of Australia.

Budget

A piece of jewellery can cost anything from a few bucks to thousands and thousands of dollars, so it's a good idea to have some sense of what you want to spend before going shopping. Of course, your idea of budget may change once you've seen the quality, style and price range of what's in store.

Customer service

Different stores will have differing levels of customer service. In some stores, you'll be left to peruse at your leisure, while others may have an attendant who can walk you through all the possible options for you.

It's important to also consider after-sales service, particularly for more expensive items. Many jewellers will offer free lifetime cleaning services and jewellery inspection for more valuable pieces. Ensure you know about the returns and warranty policies if you're splashing out some savings on something more pricey.

Read reviews to see what a store's customer service is like

It's hard to tell before going in store to determine what kind of service you'll receive when you shop. That's why reading customer reviews is so important. Read up on how helpful and friendly staff were, whether or not they were pushy to make a sale, and how they communicated when something went wrong or there was an issue with a purchase.

There are many Australian and international brands that are popular. In addition to scrolling through the top-rated jewellery stores and brands on ProductReview.com.au, it's worth checking out popular shops to see what all the fuss is about.

Affordable jewellery shops and brands

Buying stylish jewellery doesn’t always mean you have to spend hundreds. Here are some popular shops and brands to consider:

  • Lovisa: an inexpensive, trendy chain jewellery shop popular with kids, tweens and young adults.
  • Colette Hayman: an affordable chain jewellery store that also sells handbags.

Mid-range jewellery shops and brands

These shops and brands sell mid-range items, and usually have pieces you can buy for under $100 as well as more luxe jewellery:

  • Michael Hill: a chain jewellery store selling silver and gold jewellery, as well as watches, engagement and wedding rings.
  • Prouds: a slightly more affordable chain jewellery brands that specialises in gold and silver jewellery, watches, and giftware.
  • Angus & Coote: another chain jewellery brand that sells a range of styles.
  • Zamel's Jewellery: a chain jewellery store that sells pieces starting from $10 to select pieces around $20,000 and higher.
  • Goldmark: a more budget to mid-range chain jeweller.
  • Swarovski: a brand specialising in crystal jewellery and accessories, as well as jewellery with gemstones.
  • Pandora: a popular jeweller that's known for their charm bracelets.
  • Mimco: Mimco sells statement jewellery as well as bags and wallets.

Luxury jewellery shops and brands

You'll likely have to fork out quite a bit for these brands:

  • Tiffany & Co.: an American luxury jewellery brand that's known for its sterling silver and diamond jewellery, as well as it's signature blue packaging.
  • Designers like Chanel and Louis Vuitton also sell high-end jewellery.

Conclusion

Overall, whether you’re on the hunt for dainty sleeper earrings or gold bangles, buying good-quality jewellery doesn’t always mean you have to drain your bank account to do so. There are many different stores and brands catering to different budgets and occasions, as well as different styles and personalities.