Best Jewellery Shops & Brands
My Jewellery Story 🏆 2026
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Wonderful customer service and earings ate gorgeous. Thank you! Will order some more now Show details
Belle Fever 🏆 2026

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I was looking for a stacker ring, contacted BelleFever asking if I could add a birth stone. Staff recommended the birth stone ring and I added my own… Read more
touch personalising it. I really like my ring I received. Wear it every day. I would recommend BellFever as my purchase is the best.
Strapify 🏆 2026
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Great quality bands & service , will definitely purchase more! Thank You
Eclectic Collection 🏆 2026
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I bought two pairs of earings & absolutely love both of them. Service has been exceptional & the postage very prompt - I would thoroughly recommend this small Australian-owned business & will certainly shop with them again in future. Show details
Camile & Stone
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Outstanding customer service and beautiful pieces. Highly recommend supporting this business. Show details
Linda & Co

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I normally do not get involved in review comments and referrals, but there are two exceptions I'm making. Linda & Co Jewellers. You have an employee… Read more
at your Rhodes Store who's name is Fadia. It would be remiss of me not inform you of just how professional, supportive and caring Fadia is. She is just outstanding and I can tell. Fadia has the human personality of a seraph, she's down to earth, she listens and understands and answer question before the question is asked. I cannot praise her enough. I left the stor with my new rare Citizen Satellite GPS Watch after a exhausting attempt to find this watch which started with Sabin. Sabin is also very special. If it wasn't for Sabin two important things would not have occurred. Firstly, Sabin located this watch I purchased from Linda & Co Jewellers, through the most unusual circumtances, which ultimately paved the way for me to own this special limited edition watch. Sabin is just outstanding, easy to converse with as it was with Fadia who ultimately finished of the purchase. Linda & Co you have two very special dedicated staff members who represent Linda & Co as if they own the business. Please don't loose them. I work for the Australian Federal Police and they would fit nicely into the AFP. That's just how good these two people are. James Prentice
The Silver Store
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Chose a large engraved dogtag necklace for my son’s 40th. Made a small change to the engraving with assistance from staff. Speed of delivery and quality of product was amazing. Can’t wait to give it to my son. Show details
Pure Envy Jewellery
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Professionalism, Passion & Perfection – Working with Pure Envy was a great decision. As someone who had very little knowledge, I was blown away by how seamlessly they guided me through… Read more
every step of the journey. From our very first conversation, it was evident Emily, Cathy & Scott are not only incredibly skilled but also genuinely passionate about what they do. Their professionalism is unmatched, yet they make you feel like you're collaborating with old friends rather than just business partners. What I appreciated most was their relatability. They took the time to truly understand my vision and aspirations for the product, and then worked tirelessly to bring it to life. The quality of their work – simply impeccable. Every detail, from the design to the final product, exceeded expectation. If you're looking for a partner to turn your vision into reality, look no further than Pure Envy – you won't be disappointed.
Michael Hill
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I had a great experience at Michael Hill. The staff were friendly, patient, and knowledgeable. They helped me find exactly what I was looking for… Read more
without any pressure. The jewelry is beautiful, and the customer service was excellent. I would definitely shop here again.
I would especially like to recommend Diana and Jason (the Store Manager) at the Highpoint store. They went above and beyond to help me when I had an issue with one of my products. Their professionalism, care, and dedication made the whole process smooth and stress-free.
Diana provided outstanding customer service. She was calm, honest, patient, and genuinely cared about resolving my problem. If I could give her 10 out of 10 for customer service, I absolutely would.
I truly trust the Michael Hill Highpoint store because of its high-quality jewelry and exceptional customer service. I highly recommend this store to anyone looking for a great shopping experience.
White Fox Boutique

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I have bought four separate items from White Fox and every time, I have experienced discolouration of the material. It looks like bleach stains. With… Read more
the first two items I couldn't remember cleaning anything while wearing them but I accepted it and threw them out. I bought another two items and the same thing happened again. I absolutely know I didn't do any cleaning or anything unusual while wearing them.
Something is wrong with the fabric. No other hoodies and tracksuit pants I've ever owned have developed these stains. There is definitely something wrong with white fox dyes.
Two items were purple and two were pink and the same happened to both.
Atolea Jewelry
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Love thr bracelet and necklace I bought but the earrings HURT my ears so mich i cant wear them. Im usually not super sensitive to the metal used but it must not be hypo allergenic. I contacted the company weeks ago. They never even replied. Show details
Culture Kings
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Every add I get for shoes has the same issue..no sizes...Why advertise something you've got jack trash stock of..Waste of time. Show details
Jogia Diamonds
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Awesome!! – Great experience working with Yogesh and Nikhil!! Yogesh helped guide me in selecting an amazing diamond and Nikhil helped bring the ring to life,… Read more
while allowing for my custom design input. The ring turned out amazing and was a fantastic experience from start to finish. Thanks again to the whole team at Jogia Diamonds.
Ice Jewellery
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Ice Jewellery Online 9ct Yellow Gold Plain 25mm Sleeper Earrings – Wore the earrings twice and by the end of day 2 both were missing. One was found on the kitchen floor, the other hasn't been found. The hinge and the earrings are flimsy and not worth the over $100 price tag Show details
TimePiece Store
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A hard to source watch at an excellent price with genuinely great service. I couldn't ask for more. Show details
Vine Apparel
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I purchased the Alexis and Chantal dresses and they were true to size. I find the quality to be marginally above Shein. The dresses were quite… Read more
light and airy and lined but there were numerous loose threads everywhere, fabric covered plastic buttons on the Alexis and the gold tone buttons on the Chantal dress were scratched. Not overly impressed really.
Starbuy
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Bought the Citizen Skyhawk - delivery was super fast as usual (in Brisbane got it next day!!).
Trollbeads
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Troll bead Exceptional – Service beyond excellence, all staff members are approachable and full of knowledge regards the product they sell, the team at Troll beads Melbourne have met my every expectation regards the items I have bought. Thank you
The Littl
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I've been wearing jewellery from the littl everyday for the last couple years and its held up really well with minimal cleaning required. It elevates every look and I never feel right if I forget to leave the house without them on
The Salty Fox
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The Silicon band last two months. The metal clips which connect to the watch to hold it in place feel out. This could have damaged my Ultra Watch.… Read more
Warranty replacement sent but wrong size sent !! Now they want me to pay $16 to send it back so they can resend the correct size. Do your self a favor and never buy from this site bad quality and bad customer service. [Name Removed] from this company has the worst customer service I have ever come across. Buy genuine Apple bands they last forever not just 2 months. You don’t want your watch to get damaged by having a faulty band !!!
Astra Straps
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Great quality strap exactly as described. Delivery was fast and easy will buy again Show details
Auswara
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I am very happy with my Auswara bracelet. Ordering was easy and Jay was helpful with his support and prompt service. John V Show details
SkinKandy
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0/10 would not recommend, incredibly rude staff, booked an appointment the day before, was there for about 5 minutes before I felt the need to leave due to the attitude and disrespect coming from one specific staff member Show details
Hi Aleegra, thank you for taking the time to share your… Read more
OzStraps
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I looked at the availability of straps and decided on the metal strap despite my reservations as to its quality. When it arrived I was really impressed with the quality and ease of fitting it and then wearing it. Highly recommended
Nbeads
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Great all around!! – Great packaging! Great quality! Sooo many options! And the prices are Out of this world!! Show details
Statement Collective
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Disappointed with engraving – Ordered a signet ring with the initials “CC” engraved. Chose a font that seemed nice. The ring arrived but the letters don’t look like CC at all, it… Read more
looks like “DD”. I emailed them. Their reply agreed that’s what it looks like, but added they can’t do anything about it as I chose the font. I think at that price ($35 for the engraving) this is disappointing & posting a review so others can consider before purchasing. I made the purchase after seeing positive reviews. It was for a gift so now have bought a different ring elsewhere.
Shiels
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I always hesitate to leave a bad review online, but I would like to caution shoppers with my experience at Shiels Chermside. I bought a Seiko watch… Read more
from the store in February. Within two weeks I noticed that my automatic watch was not working as intended (losing/gaining time consistently despite all day wear). I brought it back to the store and raised my concerns with the team who then sent it off to the Seiko workshop, with a lead time of 8 weeks.
Three months later, I received my watch & was told that there were no issues identified and it works as intended. I was then advised on how to take better care of my watch. Within 2 weeks, the same issues arose, but now the watch also stops every night despite all day wear. I had taken extra care to abide by the advice of automatic watch care (keeping it away from electronics, wearing it as much as possible etc.). With this, I decided to take my concerns to Shiels head office, who then also sent me the manual on how to take care of my watch.
Despite countless phone calls with the Chermside team requesting a refund/change of goods, it was not until I left the watch in store overnight for observation in June that I felt like the team actually believed my concerns. I first raised my concerns in March, and received my first offer of a refund today at the end of financial year (21/06).
I was especially disappointed in Shiels lack of customer focus and support, which made this refund process a lot longer and more frustrating than it needed to be. An in store staff member was especially condescending and dismissive. When my sister and I tried to raise our disappointment with our experience at Shiels, she flatly stated that (at least) “you received your refund, I’m not sure what else you want us to do.”
While Shiels offers good discounts, this experience has taught me that I would happily pay a premium if it meant I received working products, decent client service and was treated like my business was valued. For anyone looking to make an investment into some jewelry, I don’t recommend doing your shopping at Shiels.
Hi Erin, thanks for your review. Your feedback has been… Read more
TummyToys
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Tummy toys is my go-to when it comes to body jewellery. I purchased two items recently and they are both lovely and super comfortable to wear. The… Read more
customer service is excellent and the products last a very long time. They have a wide range of jewellery. I would purchase again.
Define Watches
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My first watch purchase from Define and I doubt it will be my last. Service was exceptional, with clear communication from day 1. My watch had to… Read more
be ordered in and the timeframe to posting was spot on. The watch arrived promptly, beautifully and securely packaged and is a truly gorgeous piece. Peter also threw in some unexpected but very welcome gifts, which were very gratefully received. As a long standing collector, this is exactly how you want online purchasing to go. I cannot recommend Peter and Define watch highly enough. Outstanding.
Karma East
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I've bought several garments and the cotton fabrics and sewing standards have consistently been excellent. Easy returns process when needed. The… Read more
sizing charts showing garment sizes have been revamped recently and seem very usable and accurate. My garments have been nicely packaged including a usable cloth bag. Well priced and good value.
Types of jewellery stores
Looking for a jewellery store to buy your next piece (or gift) can be daunting because there's so much choice out there. We narrow stores down to three main types - you can read the pros and cons of each to see which one you might prefer supporting.
Chain jewellery stores
Chain jewellers are often the ones you see advertising on TV and radio. A lot of the time, the jewellery these stores make is mass-produced, and so are often cheaper but lower quality. These stores will often have a large choice in store and lots of inventory, so there's little chance of you seeing a style and then it being completely sold out.
While being considered more affordable, often chains will also sell higher end jewellery for those who want a more luxe piece.
Independent jewellery stores
Independent jewellery stores usually create a more personal experience when you shop. There is often a jeweller on site who you can meet and discuss your options with.
Online jewellery stores
Online jewellery stores are usually cheaper than independent jewellery stores, and depending on the store, may even be cheaper than a lot of chains. Quality, price range and service varies from store to store.
What to consider when choosing a jeweller
Product range
The first thing you should consider is what you're looking for. Often stores will have a particular 'style' of jewellery they sell, which can help you easily figure out whether you think you'll find something there for you.
It's also worth considering looking at specialty stores if you're after specific, such as a dainty engagement ring or a watch with an unusual aesthetic. The staff here will often have more unique knowledge in the type of jewellery you're after.
Quality and authenticity
Depending on what you want to buy, quality and authenticity may be a deciding factor when choosing a jewellery store. If you're buying something with diamonds, are the diamonds GIA-certified? Is your piece of jewellery laser-inscribed with a serial number for security purposes? Does the store provide certification papers?
If you're buying a more luxury item, it's worth checking if the jeweller is part of reputable industry organisations, such as the Jewellers' Association of Australia and the Gemmological Association of Australia.
Budget
A piece of jewellery can cost anything from a few bucks to thousands and thousands of dollars, so it's a good idea to have some sense of what you want to spend before going shopping. Of course, your idea of budget may change once you've seen the quality, style and price range of what's in store.
Customer service
Different stores will have differing levels of customer service. In some stores, you'll be left to peruse at your leisure, while others may have an attendant who can walk you through all the possible options for you.
It's important to also consider after-sales service, particularly for more expensive items. Many jewellers will offer free lifetime cleaning services and jewellery inspection for more valuable pieces. Ensure you know about the returns and warranty policies if you're splashing out some savings on something more pricey.
Read reviews to see what a store's customer service is like
It's hard to tell before going in store to determine what kind of service you'll receive when you shop. That's why reading customer reviews is so important. Read up on how helpful and friendly staff were, whether or not they were pushy to make a sale, and how they communicated when something went wrong or there was an issue with a purchase.
Popular brands to look out for
There are many Australian and international brands that are popular. In addition to scrolling through the top-rated jewellery stores and brands on ProductReview.com.au, it's worth checking out popular shops to see what all the fuss is about.
Affordable jewellery shops and brands
Buying stylish jewellery doesn’t always mean you have to spend hundreds. Here are some popular shops and brands to consider:
- Lovisa: an inexpensive, trendy chain jewellery shop popular with kids, tweens and young adults.
- Colette Hayman: an affordable chain jewellery store that also sells handbags.
Mid-range jewellery shops and brands
These shops and brands sell mid-range items, and usually have pieces you can buy for under $100 as well as more luxe jewellery:
- Michael Hill: a chain jewellery store selling silver and gold jewellery, as well as watches, engagement and wedding rings.
- Prouds: a slightly more affordable chain jewellery brands that specialises in gold and silver jewellery, watches, and giftware.
- Angus & Coote: another chain jewellery brand that sells a range of styles.
- Zamel's Jewellery: a chain jewellery store that sells pieces starting from $10 to select pieces around $20,000 and higher.
- Goldmark: a more budget to mid-range chain jeweller.
- Swarovski: a brand specialising in crystal jewellery and accessories, as well as jewellery with gemstones.
- Pandora: a popular jeweller that's known for their charm bracelets.
- Mimco: Mimco sells statement jewellery as well as bags and wallets.
Luxury jewellery shops and brands
You'll likely have to fork out quite a bit for these brands:
- Tiffany & Co.: an American luxury jewellery brand that's known for its sterling silver and diamond jewellery, as well as it's signature blue packaging.
- Designers like Chanel and Louis Vuitton also sell high-end jewellery.
Conclusion
Overall, whether you’re on the hunt for dainty sleeper earrings or gold bangles, buying good-quality jewellery doesn’t always mean you have to drain your bank account to do so. There are many different stores and brands catering to different budgets and occasions, as well as different styles and personalities.
Hi Zoe, thanks so much for taking the time to leave… Read more